Music and Multicultural Marketing play an important role in Cadillac’s marketing, Alexis Kerr, Head of Multicultural Marketing, Strategy, Content and Execution, at Cadillac. tells Portada. The automotive marketer tells us all about how she uses music to tell the brand’s story. Plus the Hispanic media outlets she supports and why.
To get a better understanding of the state of automotive marketing, Portada interviewed Pamela Arteaga, Global Marketing Manager Cadillac. Her take on brand-dealer relationships, customer outreach through non-physical channels, her Hispanic heritage, sales attribution models…and more.
Cadillac, Grupo Éxito, Nubank, Rappi-Khiron and more brands targeting the Latin American consumer right now.
AARP, Cadillac, Giant Foods, Vallarta Supermarkets, Taco Bell, Acura and more brands targeting the U.S. consumer right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
Hyundai Motor America has developed and launched “The Miles that Unite Us”, its first bilingual creative campaign targeting both the Hispanic and general U.S. markets. Portada interviewed Erik Thomas, Director of Experiential Marketing at Hyundai, to understand the rationale for the campaign.
Song Exploder has a new Spanish-language spin-off called Cancion Exploder, a podcast targeting Spanish-language speakers worldwide. The new podcast series takes listeners “deep into the process and art of writing a song, and thereby reveals something essential and true about the artist telling their story in their own words.”
Jack Daniel’s, Royal Caribbean Group, DishLATINO, P&G, Southeastern Grocers, Honor, Audi ….. and more brands targeting the U.S. consumer right now
Matt Van Dyke new CEO at Ford Direct, Joel Paulino, Emma Velez, Dana Bonkowski, Robert Ruvalcaba, Brian Slitt, Ezequiel Fonseca Zas, Ivon Rodriguez, Rob Armstrong… New positions and are created by major corporations, people change positions, get promoted or move to other companies. Portada is here to tell you about it.
Toyota, Athleta, Kia, JP Morgan & Chase, Heaton Homes….and more brands targeting the U.S. consumer right now.
Corporate Social Responsibility and the D.C. Chaos. Brands should advertise in media practicing professional journalism. Learn how UM, Cadillac and Realogy balance the reach vs. responsibility marketing trade off in media buys.
What form will the advertising mix take once COVID-19 is over? How and where should brands advertise to boost E-Commerce? Should they trust Live Sports to come back in a major way? How can brand marketers best approach Data Privacy Regulations, First Party Data and Personalization?…. Advertisers have many questions as they go into 2021 and beyond. Check out the answers provided by brand executives in the Portada network and our editorial team. A Q&A reflecting the Advertising and Marketing Zeitgeist.
Coca Cola, Nike, Wendy’s-Uber Eats, FCA, Pepsi … and more brands targeting the U.S. consumer right now.
Hispanic content company Impremedia is launching Siempre Auto: a digital destination specialized in cars and the automotive industry aimed at the Hispanic community living in the United States. Hispanic car buying habits support the launch as Hispanics are aware of 10-20% fewer car brands than the general U.S. population, according to Nielsen.
Changing Places LatAm: people change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.