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CTV Advertising: A Tale of Have and Have-Nots?

CTV advertising is where open Internet publishers have the most to gain. However, not everything is rosy: low ad fill rates, technical challenges, and winner-take-all situations. What are CTV’s growth drivers and obstacles? Where are CPM’s and how is inventory developing? Portada asked insiders, and we developed these 9 questions and answers.
Companies mentioned: Amazon, Google, Meta, Revry, IGN, Canela Media, MyCode, NBC/Uni Telemundo, TelevisaUnivision, Paramount, Disney, Netflix…

Seedtag acquires Beachfront, Upgrading Its CTV Advertising

Seedtag Acquires Supply-Side CTV Ad Platform Beachfront

Seedtag acquires Beachfront to enhance CTV advertising, combining expertise to deliver premium, privacy-focused ads.

CTV, Social and Retail to Power 2024 Ad Growth by 7.6%

S&P Global Ratings expects U.S. advertising revenue to increase by 7.6% in 2024—eleven factors to consider for 2024 advertising trends.

Behind the Screens: Exploring the Impact of CTV on Hispanic Audiences

In an age where traditional TV is gradually being overshadowed by digital platforms, Connected TV (CTV) has emerged as a dominant force in the entertainment

Why Advertisers Should be Using CTV Advertising to Reach the Hispanic Market

CTV advertising not only presents an opportunity to meet the public where they now stream video content, but it provides a tech-forward mainstay for advertisers to reach and mobilize underserved markets.

The Power of CTV in Reaching and Mobilizing Hispanic Voters

Why CTV advertising offers a unique opportunity for political campaigns, when targeting Hispanic voters. With the 2022 general election fast approaching, political ad spending is

Why Tecate Alta Uses CTV and Very Little Traditional TV

Gen Z Marketing, particularly when it comes to Hispanics, is not anymore about the Univisions and Telemundos of the world. Belen Pamukoff, Brand Director Tecate and Tecate Light at Heineken USA, uses mostly CTV advertising. The executive shares her views about the “Bring your All” advertising campaign started earlier this month as Tecate Alta is entering two new markets.

The Digital Out Of Home Revolution: DIRECTV’s Copa America Campaign

Innovations in DOOH (Digital Out of Home) advertising enable advertisers to communicate large campaigns in real-time and reach the target consumer in new ways. We analyze the successful case of the DIRECTV Copa America campaign.

New Report: Ad Fraud Rates Increase on Desktop and CTV is Most Viewable Ad Format

IAS Media Quality Report finds brand safety wins across the Americas, and ad fraud rates increase on desktop; while connected TV ranks as most viewable ad format worldwide in H1 2021.

Integral Ad Science’s CTV Play, Jason Riveiro, Kathryn Kai-ling Frederick, Karin Timpone…

IAS’s CTV Play, Jason Riveiro, Kathryn Kai-ling Frederick, Karin Timpone, Ana Crandell…Companies get bought and sold, people change positions, get promoted or move to other companies. Portada is here to tell you about it.

New CTV Study Dispels Major Myths About Frequency and Reach

While CTV Advertising is expected to reach US $21 billion in 2021 according to BMO Capital Markets, the media buying community continues to face challenges in measurement. That is why ANA and Innovid partnered with 20 leading advertisers to introduce new research and tools to address CTV measurement challenges.

Starcom and Canela.TV on How Advertisers Can Best Exploit the Hispanic CTV Opportunity

Hispanic CTV provides advertisers the positive audience features of linear TV (co-viewing, large screen engagement) and the targeting and interactivity of digital marketing. Hispanics are one of the highest growing cohorts in CTV adoption. What do advertisers need to take into account when it comes to target the U.S. Hispanic consumers through CTV?

What is CTV Advertising? 6 Key Questions and Their Answers

As CTV advertising is clearly on the rise, there is still a lot of confusion in the brand marketing and media buying community about what CTV really means and what, its key features are. What are its advantages? Is it interactive? How do you buy it? 6 key questions and their answer according to executives from Mastercard and Innovid.

Giuliano Stiglitz, CEO, NUMATEC: “AI, Ecommerce, Customer Data and CTV Have the Most Growth Potential for Martech Investments”

MarTech Investments are a key driver of the communications industry, both for entrepreneurs and investors. Recently created NUMATEC comprehends more than 300 employees in 22 countries, and is led by a team of entrepreneurs who have successfully founded and exited multiple ventures, and now pool their resources and companies under one umbrella. We interviewed Giuliano Stiglitz, CEO of NUMATEC, to better understand his innovative company and learn about the MarTech (Marketing Technologies) sectors he sees the most potential for growth in. Numatec particularly seeks to grow in.

Video Advertising: CTV, 30 Second Ads, PC and Media Aggregators on the Rise

Extreme Reach (ER), an asset management solution company for TV and video advertising, released the findings of its Q3 2020 Benchmarks Report, which includes ad performance data for impressions served from its AdBridge™ platform to CTV, desktop, and mobile devices for July through September 2020.

As CTV Advertising Investment Explodes Media Buyers Ask for Better Measurement and Reporting

Connected TV Advertising Investment is growing at triple digit figures in 2020. Yet, the level of investment is nowhere near the CTV audience number, which is already larger than that of Pay-TV. Media buyers at Starcom USA and GroupM tell Portada that better reporting and more sophisticated measurement options are key to further growth.

Search Results for: CTV