Remember when everyone was talking about Pokémon Go? After the hype subsided, augmented reality has been steadily growing as a force in media over the past five years. Ivan Markman, Chief Business Officer at Yahoo, sees three important trends going forward.
By Sebastian Yoffe, Managing Director – Latin America, Lotame COVID-19 changed it all. As marketers, and as people, we know that the way consumers live
Global Media platform Teads recently launched an online content series centered around the many ways online creativity in the ad industry is evolving and has been accelerated by COVID-19. Portada interviewed Jonathan Lewis, Global Head of Studio at Teads, to learn about the latest innovations in digital transformation and its implications for cross-divisional team work (e.g. creative and media) and organizational processes.
COVID-19 is already having a huge impact on marketing, advertising and media. How are advertisers reacting to COVID-19? How will different media types ad revenues
Samsung, Tajín and other brands targeting the U.S. consumer right now.
Discover how the Mexican Competition Regulatory Commission’s preliminary statement against Amazon and Mercado Libre may reshape the Mexican advertising market.
UnidosUS, Papa John’s, and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Hispanic Heritage Month Advertising provides major opportunities for brands. Hispanic Heritage Month is around the corner. Learn about its historical origin, mistakes for brands to
Kanguro Seguro is betting on tech-savvy Hispanic consumers and their love for pets to grow in the underpenetrated U.S. pet insurance market. Portada interviewed Andrés Mishaan, CEO, and Nick Hanabergh, President of Kanguro Seguro, to learn more about this unique opportunity.
The Hispanic Sentiment Study examines political polarization, DEI , and the impact of COVID-19 on the Hispanic consumer.
Analyzing Super Bowl commercials provides some interesting insights for marketers on what commercials need to be most effective post-Super Bowl.
In Latin America, online shoppers, who became first-time online buyers during the global pandemic, are expected to continue their online shopping habits despite the reopening
Leaders from business, government, and non-profit sectors convened in Washington D.C. for the second annual Aspen Institute Latino Business & Entrepreneurship Summit on October 18. They agreed that the creation of sustainable wealth is key for the Hispanic population to be an even bigger driver of the U.S. economy.
The Aspen Institute Latinos & Society Program grants come from partners dedicated to advancing prosperity for under-served business.
TelevisaUnivision and Combate Global announced the premiere of a new MMA competition reality series for ViX+ for the U.S. and Mexico.
Updated August 17, 2022. Senior marketers from Anheuser-Busch, Comcast, Digitas and T-Mobile are the latest additions to an exceptional roster of speakers and participants at the Portada Live Marketing Conference on September 29, 2022.
Song Exploder has a new Spanish-language spin-off called Cancion Exploder, a podcast targeting Spanish-language speakers worldwide. The new podcast series takes listeners “deep into the process and art of writing a song, and thereby reveals something essential and true about the artist telling their story in their own words.”
L2L, and Digo consolidated their strategic marketing and communications services with the support of their digital platforms.
Restaurants Brands International, DoorDash, DishLatino, Apartments.com… and other brands targeting the U.S. consumer right now.
More than 80 brand marketers targeting U.S. and Latin American audiences will be participating at the Portada Live Marketing Conference in Miami on March 31, 2022. The conference program is designed to maximize peer-to-peer learning and 1:1 interaction in a comfortable setting. A complementary virtual format will enhance content and networking opportunities.