Toyota’s Cynthia Barreras on 4Runner’s First-Ever Hispanic Campaign
Toyota’s Cynthia Barreras explains the 4RunnerLandia campaign and contest. The rationale and expectations for the campaign, and more…
Toyota’s Cynthia Barreras explains the 4RunnerLandia campaign and contest. The rationale and expectations for the campaign, and more…
President Donald Trump announced that he will again postpone enforcement of the TikTok sale-or-ban. Mid-term a ban or sale, without including the coveted TikTok algorithm, to a new U.S. owner is likely. 10 questions and their answers by brand, media agency and music industry experts, interviewed by Portada.
New research reveals 97% of executives must maximize revenue in two years or face financial consequences. AI and data integration emerge as key solutions.
Ubaldo Aguirre shares Unilever Food Solutions’ omnichannel strategy, leveraging AI, personalization, and brand experiences to transform food marketing.
What type of marketing agencies are coveted by potential buyers which ones are not?
An interview with Cailin Bula of Austin, TX, headquartered advertising agency THIRD EAR.
Tori Keichinger, VP and head of Marketing at Century 21 Real Estate, LLC, tells Portada about the different elements and the key rationale for the campaign.
Digital media and content expert Rafael Carranza, an ex-Amazon and Microsoft executive, shares insights on integrating Gen AI into content creation workflows.
Elizabeth Calvillo, Sr. Marketing Manager of Midea Mexico, shares the brand’s growth strategy, its consumer-centric approach, and the expansion of its sales channels.
TCA’s Sabeena Mannan provides insights on the latest trends for the activation of full-funnel marketing strategies.
U.S. Bank launched a new Smartly™ Visa Signature® Card advertising campaign, Instacart’s SuperBowl teaser, and six other recent brand initiatives.
Digital media and content expert Rafael Carranza, an ex-Amazon and Microsoft executive, shares insights on integrating Gen AI into content creation workflows.
The present monetization of first-party data generates extraordinary returns for companies.
Hyundai launches national advertising campaign highlighting the convenience of “Add to Cart”… and five more brand initiatives targeting the U.S. consumer right now.
The latest brand initiatives impacting the U.S. consumer right now.
El Buen Fin 2024 exceeded expectations with record sales. Portada evaluates preliminary figures with insights from industry experts.
Hispanic Marketing: Buchanan’s current #ComoLoDigas marketing campaign exemplifies creativity in Hispanic marketing in 2024 and beyond. The Hispanic population is very heterogeneous, so how can all U.S. Hispanics be engaged via just one campaign? Linda Lagos Morales, Director of Buchanan’s Whisky*, tells us how.
Mundial Media achieved 341% revenue growth, expanded its client base by 200%, and doubled its workforce while executing successful campaigns.
In the Portada Live session on Amplifying Multicultural Voices Year-Round, major speakers represented artists, social media companies, and media buying holdings. They were RaiNao, recording artist on Sonar/Rimas/The Orchard; Leslie Arredondo-Cordero, Lead, Commercial Music, Spanish Language LATAM & US Latin, TikTok; Carol Castillo, Executive Director, Multicultural Pillar Lead, PhD; Nelson Pinero, Senior Digital Director, Senior Partner, GroupM and Jason Pascal, EVP of Global Artist & Label Partnerships.
A comprehensive review of brand activities over the last 7 days.