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Award-Winning Business Mobile Service Enables Compliant, Secure Business Communications on Any Mobile Phone Including Personal Devices

FRISCO, Texas, & LEEDS, England–(BUSINESS WIRE)–#mobileTango Networks today announced a major upgrade of its award-winning Mobile-X Extend service, introducing lower pricing and a next-generation services architecture for migration to 5G.

The upgraded Tango Extend service includes:

  • VoLTE support for carrier-grade voice communications with the broadest availability across served markets.
  • Faster call set-up times and more efficient network utilization for higher quality user experience.
  • A new IMS core service architecture ready for HD voice and 5G connectivity where available and a foundation for future migration to next-generation mobile voice, video, messaging and data services.
  • Lower latency data communications.

Along with these technical upgrades, wholesale tariffs for Tango Extend services have been decreased effective June 1 in the United States and later this year in the United Kingdom.

Tango Extend automatically integrates mobile phones into company communications systems, turning mobiles into business extensions and allowing users to operate their phones’ native dialers for business calls without a separate UC app. This makes the user experience dramatically better. The service also enables business communications on personal mobile phones to be captured and recorded for retention and compliance.

“Today’s work-from-anywhere world demands communications that tie in employees everywhere they work, while giving their employers precise control over those communications,” said Andrew Bale, Tango Networks Executive Vice President. “Mobile phones are the simplest and most effective communications choice for companies to maximize worker productivity in any location and streamline operations. Tango Extend is the new standard for modern ‘Mobile First’ business communications.”

The service is the industry’s first to use eSIMs to add a business-controlled extension to an existing phone in minutes.

Tango Extend allows employees to use personal Bring Your Own Device (BYOD) phones for business, eliminating the need to carry two devices. The service creates dual user personas. Personal communications use the personal SIM and remain private, and business communications use the business number with the business SIM.

The solution cuts a company’s carbon footprint by enabling it to eliminate phones and converge on a single device. It also allows a company to significantly expand its business communications reach to encompass previously disconnected workers, including firstline employees and contractors.

Winner of more than 10 best new product and channel awards, the advanced version of Mobile-X, Tango Extend, utilizes Tango Networks’ fixed-mobile convergence technologies covered by more than 90 patents.

Businesses use Tango Networks solutions for Mobile Unified Communications (Mobile UC), Mobile First and Mobile Only communications, and work-from-home, hybrid and work-from-anywhere flexibility. The solutions bring fully integrated business communications to mobile employees, deskless workers and firstline workers, many for the first time.

The service is sold solely through Tango Networks’ value-added resellers and communications service provider partners.

Mobile-X and Tango Extend are trademarks of Tango Networks, Inc.

Contacts

Adam Boone, Vice President-Strategic Planning

1.469.920.2127, adamboone@tango-networks.com
tango-networks.com

Nation’s largest, fastest and most reliable 5G network expands investment in Los Angeles with $100+ million-dollar infrastructure build bringing customers even more coverage, capacity and speed.

Football’s biggest event just passed, and it was game on for the T-Mobile 5G network in Los Angeles and across the country. For the past 18 months T-Mobile (NASDAQ: TMUS) engineers have been hard at work across LA adding more permanent 5G coverage and capacity to ensure fans have a great experience at this year’s big game and beyond. With a more than $100 million-dollar investment in 5G infrastructure across the city, more than 95% of people in Greater Los Angeles are now covered with T-Mobile’s super-fast Ultra Capacity 5G network. With hundreds of upgraded and newly installed 5G macro sites and small cells, 5G upgrades at LAX, a new state-of-the-art 5G system at SoFi Stadium, as well as enhancements at numerous other venues, T-Mobile customers got blazing fast 5G speed while travelling around the area, tailgating and sharing their favorite game moments.

This is a powerhouse 5G network with incredible capacity using the most advanced technologies in wireless.
5G in Los Angeles
Neville Ray President of Technology at T-Mobile.

“The investment we’ve made in LA over the past 18 months is massive!” said Neville Ray, President of Technology at T-Mobile. “This is a powerhouse 5G network with incredible capacity using the most advanced technologies in wireless. And best of all, it’s just going to get even better as we keep building out the #1 fastest 5G network in LA and nationwide.”

At SoFi Stadium, T-Mobile deployed a brand new state-of-the-art 5G system with upgraded 100 Gigabit backhaul and the deployment of Ultra Capacity 5G service using mid-band and millimeter wave spectrum. The equipment installed gives SoFi the capability equal to nearly 100 traditional macro cell sites! And the speeds are FAST. During the NFC Championship game on January 30, T-Mobile customers could experience peak download speeds of 1.5 Gbps.

Across the city, indoor systems have been upgraded at more than a dozen venues, including Los Angeles Convention Center, Crypto.com Arena and LA’s most popular and largest hotels. At LAX, one of the busiest airports in the country, T-Mobile now provides 5G service at Tom Bradley International Terminal and Mid-Field Satellite Concourse, welcoming millions of domestic and international visitors annually to Los Angeles.

In addition, hundreds of macro sites have been upgraded and nearly 200 small cells across the city have been installed or upgraded with Ultra Capacity 5G increasing the density and capacity of the network and providing peak speeds up to 1 Gbps.

Los Angeles’ Leading 5G Network

T-Mobile ranks #1 in Los Angeles for the fastest and most reliable 5G network. Nationwide, T-Mobile leads too, with the largest, fastest and most reliable 5G network in the country. T-Mobile’s Extended Range 5G network covers 310 million people nationwide, with 210 million people covered by T-Mobile’s super-fast Ultra Capacity 5G, including more than 95% of people in Greater Los Angeles.

A summary of the most relevant consumer insight research in the U.S. and U.S. Hispanic markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.

 

  • According to a new survey of 983 U.S. consumers from custom signage provider Signs.com, the four most frequently shopped online retailers for Baby Boomers, Gen X, and millennials are Amazon, Walmart, eBay, and Target. Discrepancies start at the fifth spot: Kohl’s for Baby Boomers, Costco for Gen X, and Best Buy for millennials. However, there are clear discrepancies by generation in online grocery shopping. Thirty-four percent of millennial respondents have used online grocery delivery, compared to 25% of Gen X and 22% of Baby Boomers.

 

  • Research from Counterpoint’s U.S. Smartphone Sales by City Tracker shows 5G smartphone sales in over 10 cities in May despite Verizon only launching 5G services in Chicago and Minneapolis. While Chicago did show the highest concentration of sales, it represented just over 5% of total 5G smartphone sales according to data collected across millions of sales data points during May. 

 

  • Global management consulting firm A.T. Kearney has published a study which looks into consumer knowledge and experience of various emerging in-store technologies. The 2019 Consumer Retail Technology Survey found that while 75% of consumers are aware of at least one retail technology, only 33% have experienced any. The survey focused on five critical technologies emerging in physical stores: augmented reality, mobile point of sale, cashierless checkout, interactive screens, and 3D printing.

 

  • According to “The Amazon Prime Day Effect: Consumer Anticipation and Excitement Grows in 2019,” a survey of about 2,600 consumers in the U.S., U.K., France, and Germany from Periscope By McKinsey, 66% of respondents are either excited or eager for Prime Day and 70% or more across all four countries expect to participate.

 

  • According to a consumer survey of 1765 people by Hub Entertainment Research, 23% of respondents indicated they would drop Netflix if the service began running commercials. With 60 million subscribers in the United States, that would mean a loss of approximately 14 million users.

 

  • A new Morning Consult report digs into the values, habits, aspirations, politics, and concerns shaping Gen Z, and the ways they differ from the generations that came before them. The report uses data from nearly 1,000 interviews with 18-21 year-olds. Making money and having a successful career are the two most universally important life goals for Gen Z adults – more than pursuing friends, family, or hobbies. About a quarter of Gen Z adults (23%) say being famous is important to them – eight points higher than millennials and 15 points higher than Gen X.

 

What: Samsung has announced plans to invest $22 billion in artificial intelligence, automotive technology, and 5G development.
Why it matters: Innovations powered by AI technology will drive the industry’s transformation and the next-generation 5G telecommunications technology will create opportunities in autonomous vehicles, the IoT and robotics.

The Samsung conglomerate said in a statement it will invest more than US $22 billion over the next three years to target four new technology areas: artificial intelligence, auto-technology components, 5G, and biopharmaceuticals. The tech company said it will hire 1,000 AI researchers around the world and seek to become a major player in next-generation 5G networks. It said both technologies are crucial for the development of autonomous vehicles.

Even though Samsung is South Korea’s biggest conglomerate and the world’s biggest smartphone maker, its profits have suffered from disappointing sales and slowing demand for some memory chips, which is why the company is going after growth drivers beyond smartphones. Moreover, it is facing increasing competition from Chinese rivals Huawei and Xiaomi.

Samsung also announced a series of initiatives aimed at building the ecosystem of innovative businesses for the digital economy. Samsung plans to open its venture incubation program to both external and internal startup projects and provide software training.

“Samsung aims to become a leader in electronics components for future cars such as system-on-chips for autonomous driving, utilizing its leadership in semiconductors, telecommunications, and display technologies,” stated the Samsung investment announcement.

The investment includes capital expenditures and research and development. Samsung is expected to create 40,000 new jobs over the next three years. The company also will expand C-Lab, its internal venture incubation program, and work with the Korean government to establish and run software education centers across the country.

These investments are part of a larger plan to spend US $160 billion over the next three years on capital expenditures and research and development. Areas that will be targeted for investment include the company’s manufacturing hubs, as well as existing memory and display businesses.

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

AT&T is accelerating the roll out of its 5G wireless networks, amid an effort to drive sales and subscriber growth by cross-selling bundles that include a combination of wireless and video services.
Sporty Heroes announced the launch of its video-marketplace, where brands and media can discover real stories and co-create content with up-coming rising creator-athletes. With a freemium pay-as-you-go model, marketers can search and get videos from 400$ with unlimited legal rights.
YouTube said that a billion hours of video are being watched daily on the platform.

Portada‘s 2017 Online Marketing Guide is out! Download it for free and get the latest in opportunities and challenges in the industry, video ad market forecasts and video audience development.

YouTube also announced its own streaming TV service, which will mix live-streams of broadcast and cable television programming with online video from YouTube.

It was recently confirmed that Samsung will introduce the Galaxy S8 at a Special New York Event on March 29 and Ship in April.

Netflix announced that it is using artificial intelligence techniques to analyze each shot in a video and compress it without affecting the image quality in order to reduce the amount of data consumed.

LATAM MARKET

Marketing technology Headway has launched ScrollerAds for desktop and mobile in Latin America, which allows video and image-based ads to be inserted into the user experience without interrupting what they are reading.

The recent IMS Mobile in Latam Study by ComScore looked at smartphone and app use in the region and found that 56.1 percent of the LATAM population has internet connection, 93 percent connect via mobile and only 7 from a computer, and that Latinos spend an average of five hours a day connected.
Ecuador’s telecom authority released stats that claim that fewer than one in 100 people go online to watch video. Nonetheless, over 55.63% of Ecuadorians now have access to the Web, compared to 25% in 2008.

In a new report, Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

In a recent interview with Reuters, the new head of Twitter in Brazil Fiamma Zarife claimed that “Brazil is a motor of growth for Twitter, both in users and in revenue,” supporting her argument with the claim that the country saw a 30 percent rise in ad revenue in the country.

DENVER–(BUSINESS WIRE)–The honoree’s name throughout the fourth bullet should read: Stuart Subotnick and Mr. Subotnick (instead of Stu Subotnik and Mr. Subotnik). 

The updated release reads: 

WIRELESS HISTORY FOUNDATION ANNOUNCES 2022 INDUCTEES FOR WIRELESS HALL OF FAME

The Wireless History Foundation (WHF) will induct four honorees into the prestigious Wireless Hall of Fame during the Foundation’s Awards Dinner in Washington, D.C. on October 20th. This year’s inductees are:

  • Dan Hesse. Mr. Hesse redefined the way wireless services are sold and delivered to customers, in multiple wireless generations and at two of the largest wireless carriers. As CEO of AT&T Wireless in 1998, Mr. Hesse launched the transformative Digital One Rate, a marketing innovation that provided a single ‘bucket’ rate and eliminated separate charges for roaming and long distance. Later in his career, Mr. Hesse joined Sprint as CEO in 2007, and during his tenure the company went from worst to first in JD Power customer satisfaction ratings as a result of greatly simplifying the buying experience for customers transitioning to smartphones and digital services. As an industry leader, Mr. Hesse also championed sustainability and corporate responsibility issues not only at his company, but across the entire industry.
  • Dr. Arogyaswami Paulraj: Dr. Paulraj is the inventor of multiple-input multiple-output (MIMO) wireless technology, which has increased the data capacity of wireless systems exponentially. MIMO technology is now at the core of all WiFi, and 4G /5G Mobile networks. Since his early work on the MIMO concept at Stanford University in 1992, Dr. Paulraj has continued to refine, commercialize and advance MIMO technology. He faced many challenges, not uncommon for new technologies, for at least a decade. The massive footprint of MIMO today (billions of user devices) has required the contributions of thousands of researchers and engineers, many of them eminent. However, Dr. Paulraj clearly stands out as a key enabler of MIMO wireless, who persisted in the face of skepticism and obstacles to nurture a revolutionary technology from inception to global adoption.
  • Neera Singh: Ms. Singh was the co-founder of LCC International (LCCI) when the cellular industry was in its infancy and the spectrum that would make it possible was just being released by the FCC. LCCI established itself as the leading wireless engineering firm, whose independence from communications equipment manufacturers allowed it to be objective and efficient. Ms. Singh developed the underlying algorithms and authored LCCI software. She was also in charge of software development as the company expanded. As the industry grew, LCCI was responsible for the design of initial wireless networks across the globe including in the USA, Great Britain, Germany, France, Spain, India, Mexico and a number of other countries. Ms. Singh’s contributions span engineering, technology, and operations and finance/investments in the wireless industry. She not only served in leadership, oversight and management roles, but she also created software and algorithms used throughout the industry.
  • Stuart Subotnick: Mr. Subotnick is a pioneer and was a visionary in establishing the methods by which the still-evolving and scrappy paging industry could participate in the development of the new cellular licenses in competition with the dominant wireline Bell System. Mr. Subotnick orchestrated early player Metromedia’s huge leap of faith in the potential of cellular — bringing capital from new sources to create a world changing industry. He devised Metromedia’s cellular strategy and established the financial engineering to acquire seven of the largest U. S. paging companies and their cellular applications in New York, Los Angeles, Washington/Baltimore, Chicago, Dallas and Boston, making Metromedia one of the largest cellular applicants on the non‐wireline side. His financial insight led to a number of strategies that provided the ability for the non‐wireline operators to grow in the face of larger well capitalized wireline companies.

“Wireless technology has transformed the world and these individuals have played key roles in that transformation,” said WHF Executive Director Jenifer Snyder. “The Class of 2022 has made important contributions to the trajectory of the wireless industry and we are thrilled to welcome them into the Wireless Hall of Fame.”

The WHF is pleased to host this year’s Wireless Hall of Fame awards dinner at the Mandarin Oriental, Washington D.C. on Thursday, October 20th. Additional information on the Hall of Fame is available on the WHF web site at www.wirelesshistoryfoundation.org. For information about the dinner, including sponsorships and invitations please contact Jenifer Snyder at Jen@wirelesshistoryfoundation.org.

The Wireless History Foundation is a 501(c)(3) nonprofit organization formed to preserve and promote the history of the wireless industry. www.wirelesshistoryfoundation.org

Facebook: @wirelesshistory

Twitter: @wirelesshistory

Contacts

Jenifer Snyder

+1 (303) 875-5326

Jen@wirelesshistoryfoundation.org

DENVER–(BUSINESS WIRE)–The Wireless History Foundation (WHF) will induct four honorees into the prestigious Wireless Hall of Fame during the Foundation’s Awards Dinner in Washington, D.C. on October 20th. This year’s inductees are:

  • Dan Hesse. Mr. Hesse redefined the way wireless services are sold and delivered to customers, in multiple wireless generations and at two of the largest wireless carriers. As CEO of AT&T Wireless in 1998, Mr. Hesse launched the transformative Digital One Rate, a marketing innovation that provided a single ‘bucket’ rate and eliminated separate charges for roaming and long distance. Later in his career, Mr. Hesse joined Sprint as CEO in 2007, and during his tenure the company went from worst to first in JD Power customer satisfaction ratings as a result of greatly simplifying the buying experience for customers transitioning to smartphones and digital services. As an industry leader, Mr. Hesse also championed sustainability and corporate responsibility issues not only at his company, but across the entire industry.
  • Dr. Arogyaswami Paulraj: Dr. Paulraj is the inventor of multiple-input multiple-output (MIMO) wireless technology, which has increased the data capacity of wireless systems exponentially. MIMO technology is now at the core of all WiFi, and 4G /5G Mobile networks. Since his early work on the MIMO concept at Stanford University in 1992, Dr. Paulraj has continued to refine, commercialize and advance MIMO technology. He faced many challenges, not uncommon for new technologies, for at least a decade. The massive footprint of MIMO today (billions of user devices) has required the contributions of thousands of researchers and engineers, many of them eminent. However, Dr. Paulraj clearly stands out as a key enabler of MIMO wireless, who persisted in the face of skepticism and obstacles to nurture a revolutionary technology from inception to global adoption.
  • Neera Singh: Ms. Singh was the co-founder of LCC International (LCCI) when the cellular industry was in its infancy and the spectrum that would make it possible was just being released by the FCC. LCCI established itself as the leading wireless engineering firm, whose independence from communications equipment manufacturers allowed it to be objective and efficient. Ms. Singh developed the underlying algorithms and authored LCCI software. She was also in charge of software development as the company expanded. As the industry grew, LCCI was responsible for the design of initial wireless networks across the globe including in the USA, Great Britain, Germany, France, Spain, India, Mexico and a number of other countries. Ms. Singh’s contributions span engineering, technology, and operations and finance/investments in the wireless industry. She not only served in leadership, oversight and management roles, but she also created software and algorithms used throughout the industry.
  • Stu Subotnik: Mr. Subotnik is a pioneer and was a visionary in establishing the methods by which the still-evolving and scrappy paging industry could participate in the development of the new cellular licenses in competition with the dominant wireline Bell System. Mr. Subotnik orchestrated early player Metromedia’s huge leap of faith in the potential of cellular– bringing capital from new sources to create a world changing industry. He devised Metromedia’s cellular strategy and established the financial engineering to acquire seven of the largest U. S. paging companies and their cellular applications in New York, Los Angeles, Washington/Baltimore, Chicago, Dallas and Boston, making Metromedia one of the largest cellular applicants on the non‐wireline side. His financial insight led to a number of strategies that provided the ability for the non‐wireline operators to grow in the face of larger well capitalized wireline companies.

“Wireless technology has transformed the world and these individuals have played key roles in that transformation,” said WHF Executive Director Jenifer Snyder. “The Class of 2022 has made important contributions to the trajectory of the wireless industry and we are thrilled to welcome them into the Wireless Hall of Fame.”

The WHF is pleased to host this year’s Wireless Hall of Fame awards dinner at the Mandarin Oriental, Washington D.C. on Thursday, October 20th. Additional information on the Hall of Fame is available on the WHF web site at www.wirelesshistoryfoundation.org. For information about the dinner, including sponsorships and invitations please contact Jenifer Snyder at Jen@wirelesshistoryfoundation.org.

The Wireless History Foundation is a 501(c)(3) nonprofit organization formed to preserve and promote the history of the wireless industry. www.wirelesshistoryfoundation.org

Facebook: @wirelesshistory

Twitter: @wirelesshistory

Contacts

Jenifer Snyder

+1 (303) 875-5326

Jen@wirelesshistoryfoundation.org

Integrated Agency’s Dedicated Team for Highly Focused PR Programs Refines Its Crisis Communications, Media and Content Programs to Drive 1H22 Successes.

BOSTON–(BUSINESS WIRE)–Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces 25% year-to-date client portfolio growth for its Precision team, highlighted by more than a dozen new clients, new and existing client program successes, and the expansion of high-demand service offerings including crisis communications.

Precision combines full access to Matter’s breadth of PR agency resources with precisely defined scopes of work to support brands’ most important business drivers. After experiencing unprecedented growth in 2021, the team spent the first half of 2022 supporting results-driven communications campaigns for diverse clients and refining its suite of PR services – including proactive and reactive media relations, thought leadership and strategic content development, as well as specialty services like influencer relations, analyst relations and, especially, crisis communications.

“The past two-plus years of continuous change have given us a unique opportunity to examine our mission and introduce new ideas that support brands’ evolving needs,” said Vanessa Taylor, General Manager of Precision. “Refreshed strategic thinking has fueled our programs this year, and it’s paid off in real results for both new and legacy clients across consumer products, data science, professional services, robotics and more.”

Crisis Communications

Precision has notably grown its crisis communications team, dedicated to monitoring and strategizing around crisis events impacting brands of all sizes – from startups to well-known corporations. Holding regular internal meetings featuring participants from key publications, higher education institutions, local businesses and more, the team tackles the creation of crisis communications protocols, crisis drills, media training and reactive communications that help its clients prevent, prepare and progress through changing business landscapes. Precision’s contributed commentary and thought leadership is regularly featured in articles by Forbes senior contributor and crisis management expert Edward Segal.

Client Work

Precision recently helped launch and garner widespread media attention for two major product launches for client Evenflo, a leading innovator and manufacturer of infant and children’s products. The team emphasized proactive media outreach for product reviews, earning placements across national consumer publications, broadcast, category-specific publications and blogs. Awards and sponsored content opportunities helped complement the earned media approach.

“Matter is a valued strategic partner – they play an integral role in helping us to launch innovative new products,” said Tara Sexton, Director of Brand Marketing for Evenflo. “The team’s holistic strategy led to a major segment on TODAY, a notable award win from Parents Magazine and sponsored content placements that contributed to positive results above and beyond earned media.”

Long-time Precision client Risk Strategies has seen continued, multi-pronged success with its robust content creation program. The Matter team confers weekly with subject matter experts (SMEs) across the organization’s key business units and prepares strategic, compelling thought leadership pieces for its Knowledge Center, driving web traffic and SEO performance. Additionally, the content program amplifies Risk Strategies’ concurrent PR program while arming its brokers with powerful sales collateral that positions the company as an industry leader.

“Matter has been a key part of executing our content-driven strategy to demonstrate our expertise, differentiate from competitors and drive visibility for our company,” said Ed Marshall, Director of Marketing and Communications at Risk Strategies. “Its people – from content writers to the media team – have operated seamlessly as part of our team and overall efforts to great result.”

To learn more about Precision’s focused PR programs, visit our Precision page and reach out today.

With 250+ professionals across offices in Boston and Newburyport, MA, Providence, RI, Pittsburgh, PA, Denver, CO, and Portland, OR, Matter is one of the fastest-growing PR, creative services, digital marketing and strategy firms in the country. Recently named to Forbes List of America’s Best PR Agencies, Matter has won 14 “Agency of the Year” accolades and has been consistently recognized as a top place to work.

About Matter Communications

Matter is a Brand Elevation Agency unifying PR, creative services, digital marketing and strategy into content-rich communications campaigns that inspire action and build value. Founded in 2003, with offices across North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology, professional services and consumer markets. For more information, visit https://www.matternow.com.

Contacts

Matter

Greg Amaral, 401-330-2800

gamaral@matternow.com
www.matternow.com

Investment Will Accelerate Development of Revolutionary Holographic eXtended Reality (HXR) Technology to Make Virtual Reality Practically Indistinguishable from the Real World

LEUVEN, Belgium–(BUSINESS WIRE)–#3D–Swave Photonics, an innovator in Holographic eXtended Reality (HXR) technology to bring the metaverse to life, today announced a €7 million seed round. The investment will be used to fund the commercialization of truly realistic, immersive 3D HXR gigapixel technology for a wide range of emerging applications. The demand for eXtended Reality (XR) technology that enhances or replaces our view of the world is exploding with the rapid emergence of the metaverse, a 3D world where participants can interact with people, objects and places and other applications benefiting from truly realistic 3D experiences. Swave Photonics is a new spin-off of imec and Vrije Universiteit Brussel.


Participating investors in the initial seed round include imec.xpand, a value-add venture capital fund focused on nanotechnology innovations and Flanders Future Techfund (FFTF), a Belgian/Flemish public investment fund, are co-leading this seed round. QBIC, a Belgian inter-university venture capital fund is also participating.

Swave’s Holographic eXtended Reality (HXR) technology is the Holy Grail of the metaverse, delivering lifelike, high-resolution 3D images that are viewable with the naked eye, with no compromises. HXR technology enables 1000x better pixel resolution with billions of tiny, densely packed pixels to enable true realistic 20/20 vision without requiring viewers to wear smart AR/VR headsets or prescription glasses. Swave’s HXR technology projects lifelike holographic images that eliminate today’s AR/VR/XR challenges of focal depth and eye tracking, so viewers can easily focus on nearby and faraway objects. Most importantly, the HXR chips are manufactured using standard CMOS technology, which enables cost-effective scaling.

Leveraging advances in photonics and holography based on diffractive optics, Swave’s HXR gigapixel technology targets metaverse platforms, 360-degree holographic walls, 3D gaming, AR/VR/XR glasses, collaborative video conferencing, and heads-up displays for automotive and aerospace systems. Swave technology can also power holographic headsets that deliver immersive 3D AR/VR/XR experiences with stunning high resolution, perfect depth of focus and 180-degree to 360-degree viewing angles, all without the headaches experienced by users of conventional headsets. Applications powered by HXR gigapixel technology will be capable of passing the visual Turing test in which virtual reality is practically indistinguishable from real-world images that humans see with their own eyes.

“Our vision is to help build the fundamental holographic technology to bring the metaverse to life and work,” said Theodore Marescaux, CEO and founder, Swave Photonics. “Swave’s HXR gigapixel technology will forever change the way we see and experience displayed still images, videos and live imaging. True, lifelike and immersive metaverse experiences powered by Swave technology are poised to replace every AR/VR display and headset to the point where virtual, augmented or eXtended reality is practically indistinguishable from the real world.”

Swave’s HXR gigapixel technology will play a key role in the future of work by enabling people everywhere to engage in immersive video conferences while working remotely. Swave plans to partner with leading AR/VR/XR and metaverse platforms, so companies can have a shared, lifelike 3D experience of meeting around a conference table.

“We are convinced that Swave can bring to the market a fundamental technology we have been developing for more than five years through substantial R&D programs and imec investments,” said Luc Van den hove, president and CEO of imec. “Imec has a strong track record of innovation and productization that can scale across a wide range of applications. We are committed to make Swave a success and have great confidence that with their extensive patent portfolio and continued support of our teams and ecosystem, Swave can become one of the biggest disruptors for immersive 3D displays and a key accelerator for applications like the metaverse.”

“As a co-lead investor in this seed round, investing from our brand-new xpand-II fund, we are helping to build and grow a disruptive, deep-tech holographic company,” said Peter Vanbekbergen, a partner at imec.xpand. “We are convinced that Swave’s transformative gigapixel holographic technology can fuel the $93 billion AR/VR, metaverse market and will position Swave to enable an upgrade to today’s challenging AR/VR immersive experiences.”

“Swave is a fantastic addition to the growing high-tech community in Flanders, and will reinforce Flanders’s place on the global map of the tech industry,” said Jo Brouns, Flemish Minister of Economy and Innovation. “We are proud to see that the newly established Flanders Future Technology Fund has been instrumental in preparing this seed round for a promising company like Swave, in close cooperation with early stage deep-tech investors. The mission of the FFTF is to accelerate the breakthrough technologies developed by our knowledge centers to the market, which is exactly what we are doing with this investment in Swave.”

Availability

Swave’s HXR microchip products are mass-producible, cost-effective and reliable. Large chip versions (2 cm x 2 cm) are designed for ultra-high-end holographic display applications, and tiny 0.5 cm x 0.5 cm versions will target ultra-light-weight wearable devices. Initial HXR chip samples are planned to be available in 2023. Future versions of HXR chips will be optimized for additional emerging AR/VR/XR applications.

About Swave

Swave Photonics is a fabless semiconductor company that designs and markets holographic chips based on proprietary diffractive photonics technology. Its mission is to bring the metaverse to life and enable display manufacturers and content creators to disrupt the visualization market with immersive, ultra-high-resolution, lifelike, true holographic displays. Swave envisions a world where holographic displays give everyone the power to visualize the impossible, collaborate and accomplish more. www.swave.io

About Imec

Imec is a world-leading research and innovation center in nanoelectronics and digital technologies. Imec leverages its state-of-the-art R&D infrastructure and its team of more than 5,000 employees and top researchers for R&D in advanced semiconductor and system scaling, silicon photonics, artificial intelligence, beyond 5G communications and sensing technologies, and in application domains such as health and life sciences, mobility, industry 4.0, agrofood, smart cities, sustainable energy and education. Imec unites world industry leaders across the semiconductor value chain, Flanders-based and international tech, pharma, medical and ICT companies, start-ups, and academia and knowledge centers. Imec is headquartered in Leuven (Belgium) and has research sites across Belgium, in the Netherlands, and in the US, and offices in China, India, Taiwan and Japan. In 2021, Imec’s revenue (P&L) totaled 732 million euros.

Further information on Imec can be found at www.imec-int.com.

Imec is a registered trademark for the activities of imec International (IMEC International, a legal entity set up under Belgian law as a “stichting van openbaar nut”), imec Belgium (IMEC vzw supported by the Flemish Government), imec the Netherlands (Stichting IMEC Nederland), imec Taiwan (IMEC Taiwan Co.), imec China (IMEC Microelectronics (Shanghai) Co. Ltd.), imec India (IMEC India Private Limited), imec San Francisco (IMEC Inc.) and imec Florida (IMEC USA Nanoelectronics Design Center Inc.).

Contacts

Jade Liu // Imec // international press officer // T +32 16 28 16 93 // M +32 495 71 74 52 // Jade.Liu@imec.be

Jeremy Hyatt // Green Flash Media // pr@gflashmedia.com

Co-Founder Yoav Leibovitch to remain as SatixFy’s Chairman and CFO

Business combination with Endurance Acquisition Corp. (NASDAQ: EDNC) on track to close in 2H 2022

NEW YORK & REHOVOT, Israel–(BUSINESS WIRE)–SatixFy Communications Ltd. (“SatixFy”), a developer of state-of-the-art satellite communication equipment and systems, today announced that it has appointed David Ripstein, previously CEO of RADCOM (Nasdaq: RDCM) and GreenRoad Technologies, as its new CEO, effective June 27, 2022. Mr. Ripstein will succeed Yoav Leibovitch, SatixFy’s Co-Founder, Chairman, Interim CEO and CFO, who will remain the company’s Chairman and CFO.

Mr. Ripstein is a communications industry leader with a track record of success in executing bold scale-up and turnaround strategies. He has over 21 years of experience turning exciting new technologies into saleable products, and then scaling up manufacturing of those new products to meet customer demand. As CEO of GreenRoad Technologies (2017-2022), Mr. Ripstein led a successful turnaround by directing the development of industry-first digital telematics products and a global sales approach. In parallel (2021-2022), he serves on the Board of Directors of Ceragon Networks, a pioneer in wireless broadband. Prior to GreenRoad, Mr. Ripstein was President and CEO of RADCOM (2007-2016), a publicly traded provider of network intelligence solutions for telecom operators transitioning to 5G, where he spearheaded the company’s product redirection and global sales strategies. He holds a Bachelor of Science in Electrical Engineering from the Technion Haifa Institute of Technology.

Mr. Ripstein will complement SatixFy’s already strong existing executive team, which includes Mr. Leibovitch, President Simona Gat, and Chief Technology Officer Doron Rainish.

“We are excited to welcome David, a proven leader with a deep understanding of the communications vertical and years of experience running a publicly-traded company, to lead SatixFy forward into its next phase of growth,” said Mr. Leibovitch. “Building from SatixFy’s existing strong base, David will help us realize the full potential of our technology, leveraging our momentum in the fast-growing Satcom space to build the value of our company for our shareholders.”

“I am excited by the growth potential represented by SatixFy’s step-ahead satellite communications technology, which exactly matches the needs of a broad variety of Satcom players,” commented Mr. Ripstein. “With strong demand for wide, reliable bandwidth and global access, the world needs better performance out of satellite communications – including higher speeds, more advanced payloads and wider coverage – and this requires SatixFy’s unique technologies. To take advantage of the opportunity, we will use the cash injection from the business combination transaction to launch an aggressive sales strategy, and expect to see this approach lead to strong revenue growth and profitability over time.”

On March 8, 2022, SatixFy announced that it had entered into a definitive business combination agreement with Endurance Acquisition Corp. (NASDAQ: EDNC), a publicly-traded special purpose acquisition company (SPAC) formed by an affiliate of Antarctica Capital, an international private equity firm. Upon closing of the transaction, SatixFy’s shares are expected to trade on the Nasdaq stock exchange under the ticker symbol “SATX.”

About SatixFy

SatixFy develops end-to-end next-generation satellite communications systems, including satellite payloads, user terminals and modems, based on powerful chipsets that it develops in house.

SatixFy’s modems feature Software Defined Radio (SDR) and Electronically Steered Multi Beam Antennas (ESMA) and support advanced communications standards such as DVB-S2X and others. SatixFy’s innovative ASICs and RFICs improve the overall performance of satellite communications systems, reduce the weight and power requirements of terminals and payloads, and save real estate for gateway equipment. SatixFy’s advanced VSATs and multi-beam electronically steered antenna arrays are optimized for a variety of mobile applications and services, such as LEO, MEO and GEO satellite communications systems, aero/in-flight connectivity systems, communications-on-the-move applications, satellite-enabled Internet-of-Things and machine-to-machine devices.

Founded in 2012, SatixFy is headquartered in Rehovot, Israel with additional offices in the US, UK and Bulgaria. For more information, please refer to www.SatixFy.com.

About Endurance Acquisition Corp.

Endurance Acquisition Corp. (“Endurance”) is a special purpose acquisition company formed by an affiliate of Antarctica Capital, an international private equity firm, for the purpose of effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization or similar business combination with one or more businesses. Endurance was founded on April 23, 2021 and is headquartered in New York, NY.

Important Information About the Proposed Transaction and Where to Find It

The proposed business combination will be submitted to shareholders of Endurance for their consideration. SatixFy intends to file a registration statement on Form F-4 (the “Registration Statement”) with the SEC which will include preliminary and definitive proxy statements to be distributed to Endurance’s shareholders in connection with Endurance’s solicitation for proxies for the vote by Endurance’s shareholders in connection with the proposed business combination and other matters as described in the Registration Statement, as well as the prospectus relating to the offer of the securities to be issued to SatixFy’s and Endurance’s shareholders in connection with the completion of the proposed business combination. After the Registration Statement has been filed and declared effective, Endurance will mail a definitive proxy statement and other relevant documents to its shareholders as of the record date established for voting on the proposed business combination. Endurance’s shareholders and other interested persons are advised to read, once available, the preliminary proxy statement / prospectus and any amendments thereto and, once available, the definitive proxy statement / prospectus, in connection with Endurance’s solicitation of proxies for its extraordinary general meeting of shareholders to be held to approve, among other things, the proposed business combination, because these documents will contain important information about Endurance, SatixFy and the proposed business combination. Shareholders may also obtain a copy of the preliminary or definitive proxy statement, once available, as well as other documents filed with the SEC regarding the proposed business combination and other documents filed with the SEC by Endurance, without charge, at the SEC’s website located at www.sec.gov or by directing a request to Endurance Acquisition Corp., 630 Fifth Avenue, 20th Floor, New York, NY 10111.

INVESTMENT IN ANY SECURITIES DESCRIBED HEREIN HAS NOT BEEN APPROVED OR DISAPPROVED BY THE SEC OR ANY OTHER REGULATORY AUTHORITY NOR HAS ANY AUTHORITY PASSED UPON OR ENDORSED THE MERITS OF THE PROPOSED TRANSACTION PURSUANT TO WHICH ANY SECURITIES ARE TO BE OFFERED OR THE ACCURACY OR ADEQUACY OF THE INFORMATION CONTAINED HEREIN. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

Forward-Looking Statements

This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as “estimate,” “plan,” “project,” “forecast,” “intend,” “will,” “expect,” “anticipate,” “believe,” “seek,” “target” or other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of SatixFy’s and Endurance’s management and are not predictions of actual performance. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as, and must not be relied on by any investor as, a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of SatixFy and Endurance. These forward-looking statements are subject to a number of risks and uncertainties, including the occurrence of any event, change or other circumstances that could give rise to the termination of the proposed business combination; the outcome of any legal proceedings that may be instituted against SatixFy or Endurance, the combined company or others following the announcement of the proposed business combination; the inability to complete the proposed business combination due to the failure to obtain approval of the shareholders of SatixFy or Endurance or to satisfy other conditions to closing; changes to the proposed structure of the proposed business combination that may be required or appropriate as a result of applicable laws or regulations or as a condition to obtaining regulatory approval of the proposed business combination; the ability to meet stock exchange listing standards following the consummation of the proposed business combination; the risk that the proposed business combination disrupts current plans and operations of SatixFy as a result of the announcement and consummation of the proposed business combination; the ability to recognize the anticipated benefits of the proposed business combination, which may be affected by, among other things, competition, the ability of the combined company to grow and manage growth profitably, maintain relationships with customers and retain its management and key employees and the execution of the CEO transition plan; costs related to the proposed business combination; changes in applicable laws or regulations; SatixFy’s estimates of expenses and profitability and underlying assumptions with respect to shareholder redemptions and purchase price and other adjustments; any downturn or volatility in economic conditions; the effects of COVID-19 or other epidemics; changes in the competitive environment affecting SatixFy or its customers, including SatixFy’s inability to introduce new products or technologies; the impact of pricing pressure and erosion; supply chain risks; risks to SatixFy’s ability to protect its intellectual property and avoid infringement by others, or claims of infringement against SatixFy; the possibility that SatixFy or Endurance may be adversely affected by other economic, business and/or competitive factors; SatixFy’s estimates of its financial performance; risks related to the fact that SatixFy is incorporated in Israel and governed by Israeli law; and those factors discussed in Endurance’s final prospectus dated September 14, 2021 and Annual Report on Form 10-K for the fiscal year ended December 31, 2021, in each case, under the heading “Risk Factors,” and other documents of Endurance filed, or to be filed, with the SEC. If any of these risks materialize or our assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that neither SatixFy nor Endurance presently know or that SatixFy and Endurance currently believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect SatixFy’s and Endurance’s expectations, plans or forecasts of future events and views as of the date of this press release. SatixFy and Endurance anticipate that subsequent events and developments will cause SatixFy’s and Endurance’s assessments to change. However, while SatixFy and Endurance may elect to update these forward-looking statements at some point in the future, SatixFy and Endurance specifically disclaim any obligation to do so. These forward-looking statements should not be relied upon as representing SatixFy’s and Endurance’s assessments as of any date subsequent to the date of this press release. Accordingly, undue reliance should not be placed upon the forward-looking statements.

No Offer or Solicitation

This press release does not constitute an offer to sell or the solicitation of an offer to buy any securities, or a solicitation of any vote or approval, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.

Participants in Solicitation

Endurance, SatixFy and certain of their respective directors, executive officers and other members of management and employees may, under SEC rules, be deemed to be participants in the solicitations of proxies from Endurance’s shareholders in connection with the proposed business combination. Information regarding the persons who may, under SEC rules, be deemed participants in the solicitation of Endurance’s shareholders in connection with the proposed business combination will be set forth in Endurance’s proxy statement / prospectus when it is filed with the SEC. You can find more information about Endurance’s directors and executive officers in Endurance’s final prospectus dated September 14, 2021 and Annual Report on Form 10-K for the fiscal year ended December 31, 2021. Additional information regarding the participants in the proxy solicitation and a description of their direct and indirect interests will be included in the proxy statement / prospectus when it becomes available. Shareholders, potential investors and other interested persons should read the proxy statement / prospectus carefully when it becomes available before making any voting or investment decisions. You may obtain free copies of these documents from the sources indicated above.

Contacts

Investor Contact:

Kevin Hunt, ICR, SatixFyIR@icrinc.com

Media Contacts:

Helena Itzhak, Satixfy, Helena.itzhak@satixfy.com
Brian Ruby, ICR, SatixFyPR@icrinc.com

T-Mobile marketing is kicking into high gear. Right as travel is on the rebound and inflation is on the rise, the Un-carrier (T-Mobile) is taking action to help people get back out there and save money. T-Mobile is kicking off its Coverage Beyond initiative and campaign on Tuesday June 21. T-Mobile’s latest Un-carrier move, Coverage Beyond, includes free high-speed data in 210+ countries and destinations as well as free in-flight connectivity and streaming all flight long on the biggest U.S. airlines.

Jorge Martel, Vice President of T-Mobile’s Puerto Rico region.

Portada spoke to Jorge Martel, Vice President of T-Mobile’s Puerto Rico region where he oversees Marketing, Sales, Finance, Customer Service, Human Resources, IT and Engineering. Martel is also responsible for profitable customer growth and retention, and full P&L accountability for the region.
Martell tells Portada that starting Tuesday June 21, the official start of Summer, T-Mobile is kicking off Coverage Beyond with three major parts:   Free high-speed data worldwide in 210+ countries and destinations, “including most Latin American countries, inclusive of Mexico,  as well as most European countries.”:
In addition, T-Mobile will be providing free in-flight connectivity with streaming, where available, across some of the biggest US airlines  starting with Delta, Alaska Airlines and American Airlines, and with United Airlines to come soon. Martel, notes that “for qualifying plans free-in-flight connectivity will be provided for 4 flights per year for the whole flight and, beyond that,  one hour per flight. Qualifying plans include Magenta MAX and Business Unlimited Ultimate. Sprint customers will get similar benefits. Sprint was acquired by T-Mobile in 2020. According to Martel, U.S. travelers pay US $1.5 billion a year for in-flight connectivity. “People are spending 28% on flights this year and ticket prices are going up. We want to make it fun to fly,” Martel asserts.

U.S. travelers pay US $1.5 billion a year on in-flight connectivity. T-Mobile customers will now be able save that expense.
Mike Sievert, CEO, T-Mobile.

“Our mission is to be the best in the world at connecting customers to their world, and that means making sure your phone just works wherever you go – even if you travel beyond our signal,” says Mike Sievert, CEO, T-Mobile. “We pioneered coverage in-flight and abroad, and today we’re going full throttle to change the game again. This is what the Un-carrier does – hunts down pain points, smashes them, and changes the game for good,” Sievert adds.

We pioneered coverage in-flight and abroad, and today we’re going full throttle to change the game again.

In addition, T-Mobile for Business customers will soon get the Secure Wi-Fi mobile app, included at no extra cost with Business Advanced and Ultimate plans. Secure Wi-Fi is a set-and-forget app that, when connected to public Wi-Fi, automatically helps protect customers’ data and enhance their experience on their smartphone – anywhere in the world.
Finally, the new Un-carrier move also includes benefits such as a full year AAA membership (AAA on Us) for a full year a  25 cents off per gallon of gas at Shell this summer through July. An additional perk is T-Mobile TRAVEL with Priceline – through which customers can get up to 40% off select hotels, rental cars, flights and more.  T-Mobile  customers can get these benefits through the T-Mobile Tuesdays app.
T-Mobile marketing and advertising is kicking into high gear, according to Martel: “All major media will be supported to promote the Coverage Beyond campaign including  TV, Out of Home and Digital.” In 2021, T-Mobile spent approximately 2.2 billion U.S. dollars in marketing  in the United States, according to Statista.

All major media will be supported to promote the Coverage Beyond campaign including  TV, Out of Home and Digital.

T-Mobile Marketing: New Research Helps Substantially

T-Mobile’s new marketing push is helped by independent research which underscores the company’s leadership position in mobile network experience, performance and customer experience. Independent research firm Opensignal just published the Opensignal report of the Puerto Rico Mobile Network Experience. T-Mobile 5G Network collected the most #1 spots for mobile network experience. The Un-Carrier’s 5G Network leads the market in both performance and consumer experience. The study measured mobile network operators on Overall Experience, 5G Experience, Coverage, and Consistency – and T-Mobile ranked #1 in 14 of the 15 categories and won it all in Overall as well as 5G Experience. These results underscore T-Mobile’s 5G Network leadership position in the market.

 

 

 

Pepsi, California Strawberries, Albertsons Companies… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.

 

  • Pepsi 

Pepsi Stronger Together and Grammy-nominated recording artist, entrepreneur and philanthropist Fat Joe are teaming up, in partnership with Gamesa Cookies, one of Mexico’s most beloved consumer food brands and largest manufacturer of cookies, to create a bigger stage for aspiring musicians and artists – by launching their first national scholarship search. The program, part of PepsiCo’s series of grassroots initiatives tailored to local communities, aims to support underserved youth nationwide by inviting students to apply to receive one of four US$25,000 scholarships towards an education in music and arts. The program kicked off in New York City on June 12 where Fat Joe will serve as Padrino (Godfather) of the Puerto Rican Day Parade on the Pepsi Stronger Together and Gamesa float. He will be joined by NYC radio personality Angie Martinez, former Bronx borough president Ruben Diaz Jr., and singer Tony Sunshine. Following the NYC kick-off, Pepsi Stronger Together and Gamesa will take the tour national with stops in Los Angeles, supported by internationally celebrated photographer and filmmaker Estevan Oriol, and Houston, with help from Texas rapper and scene icon Bun B, before culminating in Miami. The four scholarship winners will be announced in October at iHeartRadio’s Fiesta Latina concert in celebration of Hispanic Heritage Month. High school seniors nationwide can apply online at PepsiStrongerTogether.com until September 20, 2022. Each of the four cities will also feature a designated site where students can apply in person with the help of on-site staff, starting with Fat Joe’s UP NYC store in the Bronx. As an extension of PepsiCo’s Racial Equality Journey efforts, this national scholarship program focused on music and arts adds to PepsiCo’s community investment, which together with the PepsiCo Foundation, includes a commitment to provide more than 4,000 community college scholarships to support Black and Hispanic students pursuing 2-year and 4-year degrees.  

  • California Strawberries

 

The California Strawberry Commission hosted an exclusive “Million Ways to Love Strawberries” event at the Santa Monica Proper Hotel to celebrate peak strawberry season, the unique versatility and love consumers have for the vibrant, healthy berry, and the extraordinary people who grow them. California strawberry farmers Neil Nagata and Mayra Paniagua represented the hundreds of strawberry farmers who grow nearly 90 percent of the nation’s strawberries on less than 1 percent of the Golden State’s farmland. Many are second-and third-generation farmers with a long history of demonstrating love and care for the land and the people who grow and harvest the fruit, and for the communities where they live.  Without farmers and farmworkers, it would be impossible to get strawberries to grocery stores across the world. Celebrity actress, singer, entrepreneur and mom of three, Christina Milian was there to celebrate all things strawberries and share a special strawberry version of her beignets from Beignet Box. Other notable food and nutrition influencers were there to serve guests their fabulous strawberry creations, including:Arnold Myint, Matthew Biancaniello,Dani Flowers, Cecilia Cid, Mascha Davis, Donna Colucci and Aspacia Kusulas.

  • Albertsons Companies

Pacvue, a marketplace advertising platform, announced that it has partnered with Albertsons Media Collective, the retail media arm of Albertsons Companies, to expand access to on-site advertising. Consumer Packaged Goods (CPG) advertisers and their agencies can now leverage Pacvue to create, execute and manage sponsored product advertising campaigns on Albertsons Cos. Retail Media Network, powered by the CitrusAd open API, which connects Pacvue to the Albertsons Cos. eCommerce sites.Pacvue clients can now expand their advertising to this new retail media network while continuing to rely on Pacvue to holistically manage their campaigns across all retail media networks with consistent performance data, flexible reporting, and smart optimizations.With over 100 million shoppers across the country, including more than 2,200 store locations and approximately 30 million members of Albertsons for U™ loyalty program, media placements on Albertsons Cos. owned properties allow advertisers to reach more consumers through omnichannel retail. Now, advertisers can access the same inventory with the software provider of their choice.Built by eCommerce veterans and supported by an expert team of practitioners dedicated to guiding eCommerce advertisers through new ad strategies, Pacvue is uniquely positioned to help brands leverage the opportunities of Albertsons Cos. online media. The Pacvue Advertising platform includes AI-powered automation tools, fully customized reporting, and competitive intelligence to help brands compete and win.

Portada LiveAt this exclusive event on September 29, 2022, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and leveraging marketing technologies. To find out about networking solutions at Portada Live involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

  • Cardenas Markets

Ontario, Calif.- based Cardenas Markets is expanding its Southern California footprint through the acquisition of six Rio Ranch Market store locations. Cardenas operates in California, Nevada and Arizona, with 51 stores under the Cardenas Markets banner, seven stores under the Los Altos Ranch Markets banner and one store under the Cardenas Ranch Markets banner. Rio Ranch Markets, founded in 1983, has only the six stores in Chino, Banning, Fontana, Perris, Riverside and San Bernardino, according to the release. During the transition period, no immediate changes are expected to the operations of Rio Ranch Market stores, Cardenas’ news release said. Rather, the group of stores will be gradually integrated. The transaction is expected to close by mid-July.

  • Volvo Trucks

Volvo Trucks North America has awarded Raleigh, NC-based  Baldwin& agency duties following a competitive pitch, Mediapost reported. Previously, Volvo worked with several agencies and there was no lead agency incumbent. The agency has been working with Volvo since 2021, serving as social media AOR. So the win represents an expansion of its remit. Baldwin& will handle all strategic advertising and marketing initiatives for the company. Media is not part of the remit.

  • McDonald’s

In McDonald’s latest OOH advertising campaign in the United Kingdom, a singular location pin is integrated into iconic McDonald’s products including a Big Mac, gherkin, strawberry milkshake and fries in the minimalist, graphic posters. The use of bold iconography, familiar colour palette and the use of ‘we deliver’ ensure the OOH creative is distinctly recognisable as from McDonald’s. The campaign is the latest in a series of minimalist OOH work from McDonald’s leaning on the power of the brand’s distinct visual assets, specifically the famous Golden Arches. The work follows McDonald’s latest campaign, one’s lovin’ it, which went live in May to celebrate Her Majesty The Queen’s Platinum Jubilee Pageant.Steve Howells, Director of Marketing & Media, McDonald’s, said: “McDelivery is a key pillar of our business. With this Pins campaign, we are reminding our customers that they can enjoy their favourite McDonald’s products, wherever they are, thanks to McDelivery.” OMD is handling OOH media planning and buying. 

 

 

 

 

EVANSVILLE, Ind.–(BUSINESS WIRE)–After providing ultra-high-speed 100 percent fiber optic internet directly to homes and businesses for 17 years, Metronet today announced a new look for the company that features a fresh, modern rebrand with vibrant brand colors while preserving a link to the previous branding style. Metronet’s new branding embodies a modern take on Metronet’s legacy green while mimicking the spacing from the original logotype. A sleek shade of purple has been introduced to the new design type, symbolizing Metronet’s dedication to remaining innovative and committed to bringing customers fast, reliable service through state-of-the-art fiber optic technology.


As a forward-looking, strong, and friendly fiber optic provider, Metronet is dedicated to providing residential and business customers with a superior internet experience with access to unparalleled customer service, future-proof infrastructure, and an experience customers love. Alongside new branding, Metronet has officially launched a new website, featuring improved usability for customers interested in Metronet services at metronet.com.

Metronet storefronts and trucks will soon transition to the new branding, adding a vibrant and recognizable touch of color throughout the communities the company serves. Select local storefront locations have already transitioned to the company’s refreshed branding.

“The rebranding reinforces Metronet’s commitment to the communities we serve,” said Mindy Wingert, Metronet Vice President of Marketing. “We are driven to help our customers love their internet. This commitment means we provide a superior fiber optic product, and we push ourselves to deliver a superior experience. The new tagline is more than a motto, it is our mission: you will love your internet with Metronet.”

Metronet builds and operates fiber optic networks with symmetrical upload and download speeds of one gigabit or higher connected directly to homes and businesses throughout 16 states, serving more than 250 communities. With a future-proof infrastructure, Metronet’s services can scale to higher speeds with more options available in the near future. Metronet is dedicated to connecting America’s underserved cities and towns and bringing state-of-the-art fiber optic connections for workers, businesses, schools, hospitals, government facilities and homes.

To learn more about Metronet, please visit metronet.com.

About Metronet:

Metronet is the nation’s largest independently owned, 100 percent fiber optic company headquartered in Evansville, Indiana. The customer-focused company provides cutting-edge fiber optic communication services, including high-speed Fiber Internet and full-featured Fiber Phone. Metronet started in 2005 with one fiber optic network in Greencastle, Indiana, and has since grown to serving and constructing networks in more than 250 communities across Indiana, Illinois, Iowa, Kentucky, Michigan, Minnesota, Ohio, Florida, North Carolina, Virginia, Texas, Wisconsin, Missouri, Colorado, New Mexico, and Louisiana. Metronet is committed to bringing state-of-the-art telecommunication services to communities — services that are comparable or superior to those offered in large metropolitan areas. By offering XGS PON technology, Metronet can easily carry its communities into the future of 5GB service. Metronet has been recognized by PC Mag as one of the Top 10 Fastest ISPs in North Central United States in 2020 and Top 10 ISPs with Best Gaming Quality Index in 2021. Broadband Now has recognized Metronet as the Top 3 Fastest Internet Providers and Fastest Fiber Providers in the Nation in 2020, and #1 Fastest Mid-Sized Internet Provider in two states in 2020. In 2020, Metronet was awarded the Vectren Energy Safe Digging Partner Award from Vectren. For more information, visit www.Metronet.com.

Contacts

Katie Custer

Katie@RunSwitchPR.com
502.821.6784

CONCORD, Calif. & PHOENIX–(BUSINESS WIRE)–Cobham Satcom, a leading global provider of land and maritime satellite communications solutions to the Government, Enterprise sectors, and Mangata Networks, specializing in ground-breaking satellite enabled telecommunication services, have today announced an agreement to deploy multiple Cobham Satcom 4.0M TRACKER gateway antennas globally.

The partnership between Cobham Satcom and Mangata supports Mangata’s initial terrestrial ground stations. It also represents the company’s first major step towards leveraging their HEO (highly elliptical orbit) and MEO (medium Earth orbit) satellite constellations, which the infrastructure will service. Mangata’s innovative architecture will dramatically decrease the capital expenditure required for this scale of global connectivity, while creating access to cloud technology, backhaul, IoT services, and 5G coverage to end-users around the globe – enabling, for the first time, the exchange of knowledge on a truly human scale.

Cobham Satcom takes a new approach to gateways and ground stations which is scalable, easily implemented, and cost-effective. Its TRACKER Gateways have been selected by multiple LEO and MEO constellation operators based on proven performance, reliability, robust design suitable for all environments, low total cost of ownership, and Cobham Satcom’s ability to meet demanding implementation schedules.

Modular and easily configured, TRACKER Gateway terminals are available in a range of sizes up to 6m in single or multiple frequency bands. Three-axis tracking with protective radome allows operation in the harshest environments and ensures accurate tracking at all times, with optimum signal quality, uninterrupted passes, low power consumption, and high reliability.

Brian Holz, CEO and co-founder of Mangata commented: “Cobham Satcom has provided Mangata with an extremely reliable, high-performance gateway solution that will be a core component of our network. Their technology enhances our value proposition to our customers and will enable us to operate high-capacity feeder links in more places, at all times, reducing network access costs”.

Manish Gupta, CEO at Cobham Satcom added: “We’re delighted to be collaborating with the Mangata team on this expansive project. We recognize the critical importance of bringing rapid, reliable and affordable connectivity to the globe and we were particularly impressed by the Mangata’s mission and vision, which is so well aligned with our own.”

Notes to Editors

About Cobham Satcom

Cobham SATCOM is a global leader in satellite communications solutions for the maritime and land segments, providing business- and mission-critical connectivity to a broad range of service providers, enterprise, and government customers.

Cobham SATCOM designs and manufactures high-performance satellite communications and critical communications products under the EXPLORER, SAILOR, Sea Tel, and TRACKER brands. We offer outstanding performance and value, with unrivaled support through our global sales and service network.

Cobham SATCOM is the market leader in tracking antennas for maritime, fixed, and mobile applications across GEO, LEO, and MEO systems. We are the trusted provider and partner for multiple NGSO constellation operators, who rely on our Gateway antennas to ensure highly reliable, carrier grade backbone connectivity, as well as User Terminals to enable innovative new commercial and government services around the globe.

About Mangata

Mangata represents a tremendous leap forward in telecommunications by innovating game-changing architecture. We are using HEO (highly elliptical orbit) & MEO (medium earth orbit) satellite constellations, combined with the power of a terrestrial system of MangataEdge™ micro data centers, to extend the cloud to the edge of the network close to users. This single unified network will provide scalable B2G and B2B connectivity, that is both affordable and accessible to anyone, anywhere on the planet.

Mangata is developing a patented architecture to connect micro data centers over satellite, hosting cloud service platforms with the capability to extend connectivity directly into localized 5G, IoT and Wi-Fi networks on a global basis. Initial community networks to be deployed as early as 2023, prior to launch of its initial satellites. This will allow customers to evaluate use-cases and conduct commercial trials before the start of service. Early in 2023 the company will be implementing multiple trial networks around the world to begin product testing and evaluation in advance of its first launch.

Contacts

Allison Braley

allison@playground.global

T-Mobile executives unveiled the company’s latest Un-carrier move, Internet Freedom, aimed at tackling pain points that have plagued the broadband industry for decades. Finally, an alternative to Big Internet! 

With Internet Freedom, the Un-carrier is stepping up on behalf of broadband customers with: 

  • Freedom to Switch: T-Mobile is giving broadband customers the option to Test Drive T-Mobile Home Internet worry-free and covering any contract early termination fees up to $500 when they’re ready to switch.
  • Freedom to Save: T-Mobile is giving customers the peace-of-mind that comes with price protection from Price Lock. And when a wireless customer adds T-Mobile Home Internet to a Magenta MAX family plan, it’s treated just like another line. That’s just $30 for a family of four, or a $900 per year savings over the average internet provider!
  • Finally, Feel Thanked: T-Mobile is extending our beloved T-Mobile Tuesdays to Home Internet! The Un-carrier is kicking things off with our biggest thanking yet to help the millions of customers that are still stuck in bundles with Big Cable to cut the cord with exclusive streaming device and YouTube TV deals.
Broadband customers are the least satisfied in America – the fees, the contracts, the price hikes, the terrible customer service.
Un-carrier
Mike Sievert, T-Mobile CEO.

“The Un-carrier was created to fix a stupid, broken wireless industry, and while we aren’t done, we’ve undoubtedly changed if for good. Now, with Internet Freedom, we’re taking on Big Internet and bringing the Un-carrier movement to broadband,” said Mike Sievert, T-Mobile CEO. “Broadband customers are the least satisfied in America – the fees, the contracts, the price hikes, the terrible customer service. It’s ridiculous, and it looks a lot like the wireless industry a decade ago. Today, that all starts to change because the Un-carrier is here to disrupt broadband for good.”

And it’s not just consumers that suffer from internet provider abuse. Today, T-Mobile also announced it’s introducing new Business Internet plans that make the service available nationwide, starting at the same price as it’s home broadband service. That makes T-Mobile is the first and only nationwide internet option for businesses, with 5G fixed wireless, all thanks to the power of the nation’s largest 5G network!

Celebrity Cruises, IHOP, Pabst Brewing, Pantene… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.

 

  • Celebrity Cruises

Celebrity CruisesCelebrity Cruises has launched a new advertising campaign to promote all-inclusive cruising, Cruise Hive reports. While the luxury cruise line is known for itits all-included amenities, this campaign focuses not on the features of a cruise ship or packages available for purchase, but on travelers themselves to illustrate that cruising is the ideal vacation getaway for everyone. Celebrity Cruises is spearheading the project to date and diversify travel advertising. Named “The All-Inclusive Photo Project,” the campaign recognizes the need to improve the representation of all people who travel in marketing materials. Well-known and respected photographers are part of the project, creating the world’s first free to use, ‘open source’ travel image library. Over 90 images are currently part of the library, all of which are royalty-free for use. Each image includes a detailed description of the model as well as the location. Celebrity Cruises hopes the availability of these resources will encourage more diversity and inclusivity in travel industry marketing, and plans to continue growing the library with additional images. “As global brands, we have a powerful platform to act as a catalyst of positive change. We know we have more work to do and we hope we inspire others to join us on this important journey. By leveraging our collective travel industry might, we can begin to make travel marketing truly ‘all-inclusive,”said Michael Scheiner, Celebrity Cruises’ Chief Marketing Officer. Celebrity Cruises plans to launch the advertising campaign in early April.

 

  • IHOP

IHOP® announced a brand refresh with the new campaign, “Let’s Put a Smile on Your Plate,” and introduced Pereira O’Dell as its new creative agency of record. The campaign will officially debut on April 11 in a 30-second and 15-second spot on linear and OTT television. Throughout this campaign, the brand is focused on the quality of food and the joyful atmosphere IHOP provides, additionally the red smile from IHOP’s logo will become a recurring physical element that comes to life across all aspects of the IHOP experience. First seen in the ads, it will then roll out to restaurants, OOH installations, events, and more. “For over 60 years, IHOP has been serving up smiles with our pancakes, burgers, omelettes, and more,” said Kieran Donahue, Chief Marketing Officer, IHOP. “In the new creative, Pereira O’Dell really captured the feelings guests have when they dine at IHOP, including a sense of togetherness, belonging, nostalgia, and joy.”

  • PepsiCo

PepsiCo, Inc.announced the launch of Jefa-Owned (owned by a Latina Boss), a national visibility campaign powered by the Juntos Crecemos (Together We Grow) platform, to encourage more Latina-owned, food and beverage small businesses to apply for the personalized business building support services. To mark the launch, PepsiCo leaders joined Latina business owners for the Nasdaq Opening Bell Ceremony, where they unveiled the first-ever Jefa-Owned neon sign, designed by PepsiCo, as well as limited-edition merchandise honoring businesses owned by a Latina boss designed in collaboration with Hija de tu Madre, a lifestyle brand founded by Latina entrepreneur Patty Delgado, who also established March 31 as National Jefa Day.As part of its Racial Equality Journey Hispanic Initiative, PepsiCo launched the multi-faceted Juntos Crecemos platform last fall aimed at strengthening Hispanic-owned businesses, specifically restaurants, bodegas and carnicerías (meat markets), to address foundational business challenges, and support business growth. Applications for the Juntos Crecemos Hispanic Digital & Delivery Program are open now. It is an eight-week personalized business building program that offers expert consultation for delivery logistics, technology, marketing, and search engine optimization (SEO), all which are designed to help businesses create a viable digital presence to access more customers. Participants will have access to one-on-one consultation from experts, where they will receive coaching and guidance on devising solutions for their unique business challenges. The first 40 Latina small business owners to complete the eight-week consultation curriculum of the Juntos Crecemos Hispanic Digital & Delivery Program will receive an exclusive Jefa-Owned neon sign. To apply for the Hispanic Digital & Delivery Program, visit: Pepsicojuntoscrecemos.com/jefaowned.Limited edition Jefa-Owned merchandise are available for purchase on the Hija de tu Madre’s online store, beginning on National Jefa Day, March 31. The merchandise, which will include t-shirts, tote bags, and notepads, honors businesses owned by a Latina boss. To shop the merchandise supporting Jefa-Owned businesses, visit: Hijadetumadre.com/collections/support-jefa-owned.

  • Pabst Brewing 

American company Pabst Brewing  has appointed Seattle agency DNA as its new media AOR for all of its brands, following a formal review. Stagwell’s Assembly was the incumbent. DNA was also awarded creative AOR duties for the Pabst Blue Ribbon brand. In addition to its Blue Ribbon flagship brand, other brands in the Pabst portfolio include Old Milwaukee, Colt 45, Rainier Beer, Rainier Seltzer and Dragon’s Milk Stout among others. Pabst’s annual media expenditures are estimated at US$1 million by agency research firm COMvergence. About US$600,000 is allocated to digital channels. 

  • Pantene 

Marking International Transgender Day of Visibility, P&G´s Pantene released a documentary-style short film chronicling the Quinceañera of a transgender woman, Isa, denied one as a teenager. Longtime agency Grey New York created the campaign.Against great odds (see stats), from job discrimination to systemic violence, transgender women have made significant progress in Latin America, holding elective office and as business leaders.The Quinceañera is a dream come true for many Latina girls as they turn fifteen. But this rite of passage to womanhood, celebrated by family and community, has often excluded transgender women from this cultural milestone.Pantene has partnered with Isa, a transgender woman in her forties, to give her the Quinceañera she never had. The film tells her poignant story and follows her preparations leading up to and including the day with her friends and family. (Link to the film) The integrated digitally-led campaign includes online video, social media, influencers, and public relations. The brand once again worked with GLAAD, which accelerates the acceptance and inclusion of LGBTQIA+ people by sharing stories and accessing all forms of media to uplift members of the community.

 

Portada LiveAt this exclusive event on March 31, 2022, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and leveraging marketing technologies. To find out about networking solutions at Portada Live involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

  • Casalú 

 

Casalú, a rum based hard seltzer focused on delivering a feeling of home and heritage, while inviting others to share Latino culture, is now available in select bars, restaurants, liquor and grocery stores across Miami, Florida, and ships to more than 20 states via direct-to-consumer platform on DrinkCasalu.com.  Made with dark aged rum, 5.9% abv./vol, Casalú sells for US$12.99 per 4-pack of 12oz cans. Crisp and balanced with the perfect amount of buzz, Casalú’s first offering, “Limón,” brings authentic Latino roots to the hard seltzer market. The name stands for the company’s ethos. Casa, a sense of home and heritage. Salú, an open door to all who want to share Latino culture.The origin story of Casalú begins with three friends, now co-founders, Ricardo Sucre and Gabriel Gonzalez of Venezuela and Gustavo Darquea of Ecuador. The trio first met while attending North Carolina State University. It was throughout college they began to share over their drink of choice: rum. They didn’t realize it at the time, but they were on their way to bringing the first authentically Latino owned rum based hard seltzer to the market.There are 60 million Latinos in the US alone. As the biggest minority in the country, they are having more impact on pop culture than ever. Casalú aims to represent the roots of these consumers and bridge the gap between them and the hard seltzer market.However, Casalú’s is more than a hard seltzer. Casalú’s vision is to be a catalyst for Latino culture. Think the next Red Bull, but Latino.

  • Corona 

Corona has announced that starting this baseball season it is the Official Cerveza of Major League Baseball (MLB),  joining Budweiser as co-exclusive MLB beer sponsor. The multi-year sponsorship with Corona also includes a custom content platform on MLB.com and MLB Network that aims to bring fans closer to the sport and empower the next generation of star players to showcase their refreshing perspectives on and off the field.   As a brand that proudly celebrates its Mexican heritage, Corona is a natural fit to sponsor the game of béisbol, a sport beloved by the Hispanic community. In fact, nearly 30% of all MLB players are of Hispanic descent, and over 20 million Americans identify themselves as Hispanic and MLB fans.Corona plans to connect with those who are aged 21 years and older all season-long. In addition to visibility in-stadium and through bespoke paid media, adult fans of legal drinking age can expect to enjoy Corona at signature MLB Jewel Events, such as the 2022 All-Star Game presented by Mastercard and the World Series.Both Budweiser and Corona said their deals allow for in-stadium signage and participation in events like the All-Star Game and the World Series. Budweiser is maintaining exclusive sponsorship of baseball’s postseason celebrations, including locker room branding.

U.S. Bank, P&G, Fedex, Target, Jack in the Box… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.

  • U.S. Bank 

The Women’s National Basketball Association (WNBA) announced that the U.S. Bank will become a WNBA Changemaker through a new multiyear relationship with the league. WNBA Changemakers is a collective of purpose-driven companies that harness their power to elevate women in sports and support the league’s mission around advancing diversity, equity and inclusion. As a supporter of the league, U.S. Bank will serve as the Official Bank of the WNBA. U.S. Bank will also become the official bank of future marquee events such as the WNBA Commissioner’s Cup presented by Coinbase, AT&T WNBA All-Star, and the WNBA Draft 2022 presented by State Farm®.As an official WNBA Changemaker, U.S. Bank will provide players and alumni access to financial resources and will create programs to increase financial education across the country. A cornerstone of the relationship will be the creation of a new league-wide financial wellness program, where U.S. Bank will implement benefits and resources that include access to advisors for all WNBA players so they can create a game plan for their financial futures.As part of the relationship, U.S. Bank will provide financial education and opportunities to WNBA players. Through these touchpoints, U.S. Bank will provide players with networking and mentorship opportunities, internships, training seminars and work to educate them about the importance of setting financial goals to prepare them for their post-playing careers.In addition, the WNBA and U.S. Bank will identify and work with a non-profit organization to develop a tailored program aimed at supporting young women in underserved communities. U.S. Bank joins a growing lineup of WNBA Changemakers including: AT&T, the Official 5G Innovation Partner of the WNBA; Deloitte, the Official Professional Services Provider of the WNBA; Nike, the Official Outfitter of the WNBA; and Google, the Official Trends and Fan Insights Partner of the WNBA.

 

  • Target-Levi’s Partnership

Target and Levi’s are expanding their partnership. The big-box retailer and the San Francisco-based denim company are expanding the distribution of Levi’s products from roughly 500 Target stores to about 800 this spring.  Target’s assortment of Levi’s denim products includes jeans, shorts, jackets and dresses.
“Strategic partnerships like Levi’s continue to drive preference for Target, and guests turn to Target for the very best national brands alongside more than 45 incredible owned brands,” says Jill Sando, executive vice president and chief merchandising officer, Target. “Since offering our guests Levi’s Red Tab label for the first time more than two years ago, paired with our unmatched owned brand offerings, we’ve established Target as a go-to place for denim. With more must-have, quality styles available in more stores across the country in 2022, we’re thrilled to offer a dose of inspiration and joy through our growing Levi’s assortment at an incredible value.”

  • Fedex

As Earth Day approaches on April 22, FedEx and BBDO New York are launching a new film in the Where Now Meets Next campaign called ‘Camper Scouts’, focused on sustainability. The new spot features a camper scout troop who spread the word about a sustainable camping supply store to their entire global network after seeing a new FedEx EV parked out front. Such a dramatic increase in reach can be problematic for small businesses who are not prepared. Good thing FedEx has the network to help them deliver worldwide, while also making sustainability a priority with more electric vehicles and new reusable packaging. These sustainability efforts are part of the brand’s larger 2040 goal for carbon neutral operations. The spot launches approximately one year after the announcement of Fedex’s 2040 pledge. The work was directed by Noam Murro/Biscuit Filmworks.

  • P&G

Group Black, a unique media collective and accelerator dedicated to the advancement of Black-owned media properties, secured a nine-figure media investment from the consumer goods corporation Procter & Gamble, Adweek reports. The pledge from P&G is the largest single investment that Group Black has received. By the end of the year, the collective aims to deploy US$500 million in Black-owned media. Its partnership with P&G officially debuted this month with a South by Southwest activation that featured the brands Charmin and Bounty, but the multi-year deal will extend into linear, OTT, digital audio and print channels as well, La Niear said.

  • Jack in the Box

Fast food chain Jack in the Box has appointed TBWA\Chiat\Day LA as its lead creative agency.David&Goliath has been the incumbent since 2015. The agency will be in charge of reinvigorating the brand in culture and helping to grow the business.The client also added three other agencies to its roster including: the Ryan Reynolds-founded Maximum Effort, which will develop video content, Small Girls PR for public relations and Conscious Minds to develop digital and social initiatives and content series.

 

 

Portada LiveAt this exclusive event on March 31, 2022, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and leveraging marketing technologies. To find out about networking solutions at Portada Live involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

 

  • GreenBox

GreenBox POS, an emerging and rapidly growing FinTech company, announced the appointment of INNOCEAN USA as its first advertising and branding agency of record.INNOCEAN has been tasked with the mission of building global awareness of GreenBox’s capabilities, products and services, creating a world class brand that will stand the test of time. This will be accomplished by a far-reaching 360-degree branding campaign to include design of all brand assets, along with a robust communications plan, in order to drive global awareness across a variety of different platforms.GreenBox’s proprietary blockchain ledger and smart contract token technologies create seamless payment processing solutions using digital encryption keys to verify, secure and record details of each transaction conducted within its private system. There was no formal RFP for the assignment, although several agencies were interviewed prior to INNOCEAN being named AOR.

Audi, Verizon,Sunbelt Bakery… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.

  • Audi 

Verizon Business and Audi of America announced an agreement to bring 5G connectivity to the automaker’s U.S. lineup, estimated to begin with select models for the 2024 model year. The collaboration brings embedded 5G Ultra Wideband connectivity into Audi vehicles and provides the speed and telecommunication architecture necessary for highly personalized and augmented mobile services, new driver-assistance features, and connectivity-enabled innovations for the automated future of driving.The embedded technology will allow a vehicle to connect to the Verizon 5G Ultra Wideband network to enable advanced driving features, connected services, and blazing-fast in-car Wi-Fi and infotainment. Verizon is also partnering with all three major cloud providers for mobile edge compute services, which can be used to develop innovative safety and autonomous driving features. Mobile edge computing with 5G connectivity provides the low latency needed for urgent C-V2X communications, i.e., the ability for vehicles to communicate with other vehicles, connected infrastructure, and devices in the environment around them in near real-time. 

  • Sunbelt Bakery 

McKee Foods´s Sunbelt Bakery® launched Sunbelt Bakery Panda Granola Bars.Featuring a group of playful pandas (is there any other kind of panda?) on a bright blue and green box, this new flavor combines the bakery-fresh taste of a Sunbelt Bakery chewy granola bar with delicious white and chocolate chips. Like all of Sunbelt Bakery’s granola bars, they’re made with whole grains, no high-fructose corn syrup, and no preservatives.Sunbelt Bakery Panda Granola Bars are available for consumers to purchase at various retailers nationwide and come in a Family Pack box of eight bars with a suggested retail price (SRP) of US$2.79.McKee Foods, a family-owned company based in Collegedale, Tenn., introduced the Sunbelt Bakery brand in 1982. The Sunbelt Bakery brand includes snack products, including chewy granola bars and soft-baked bars. 

 

  • De La Calle

De La Calle announced their closure of a US$7 million growth round in a joint venture with private equity firm, KarpReilly, HERE Studio, and DrinkPAK. KarpReilly’s investment sets De La Calle up for significant growth in the canned tepache segment with the launch of four new flavors, expansion into new product lines, and solidifying a national retail footprint. De La Calle, founded by Rafael Martin Del Campo and Alex Matthews (founder of Here Studio), honors the centuries-old beverage that gained popularity on the streets of Mexico as a popular street vendor treat. Crafted by testing hundreds of recipes, De La Calle has a unique, ancestry-rich flavor that’s packed with functional benefits like probiotics while being naturally low in sugar.De La Calle is poised to solidify tepache as the new must-have functional beverage. Made with co-founder Rafael’s family recipe, De La Calle delights every palate with its rich Latin history. The brand will use the funds to release new flavors – Watermelon Jalapeño, Cactus Prickly Pear, Grapefruit Lime, and Chamoy – add additional product lines and expand into five regions of Whole Foods including Southern California, Northern California, Rocky Mountain, Northeast and Mid-Atlantic.De La Calle launched in 2021 with five signature flavors and quickly expanded into 2,000 retail doors. 

Portada LiveAt this exclusive event on March 31, 2022, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and leveraging marketing technologies. To find out about networking solutions at Portada Live involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

  • Topgolf Entertainment Group

Global sports entertainment company Topgolf Entertainment Group, which creates local hubs complete with restaurants, driving ranges and other activities, has appointed  IPG’s Mediahub its new media AOR following an internal review, Adweek reported.  Prior to the review, Topgolf split its media investment between two smaller media agencies, which the brand declined to name. Mediahub will be in charge of Topgolf’s paid media duties.Topgolf is apparently changing the golf business. The brand is changing the game by broadening its appeal to more diverse demographics and calling attention to more interesting brand sponsorships and apparel in the fashion space.

  • LTK 

LTK, one of the largest global influencer marketing platforms, appointed Deloitte Digital as its new creative, strategic and media planning agency of record. Together, LTK and Deloitte Digital will be launching a series of campaigns in 2022 showcasing how LTK’s creators are transforming the way people shop. Since its launch in 2011, LTK has been scaling influencer marketing for the world’s leading brands and creators through its innovative technology platform that includes access to content monetization tools, strategic growth consulting and global brand partnerships for hundreds of thousands of creators and more than 5,000 retailers. More than a decade later, with a US$2 billion valuation, LTK’s mission continues to focus on making creators as economically successful as possible.As creative, strategic and media planning AOR, Deloitte Digital will apply its model of creativity powered by consulting to help LTK’s creators expand their reach in a hyper-personalized way.

  • AT&T

‘AT&T Dream In Black Presents Black Future Makers’ is back with another episode shining the spotlight on model and SKN CEO Lori Harvey and Terrell Grice, singer-songwriter and YouTube sensation, meet with a very special woman who has her eye on a brighter future for young people. Coi Mattison is the creator of Limbic Lamb, a company that creates affirmation coloring cards for kids, combining that fun element of play with uplifting words to help children thrive. Each card in the 48-piece deck features an affirmation on one side and a picture on the other.Mattison was inspired to create the deck both by her own personal experience and by her two daughters. Mattison’s dream with Limbic Lamb is to let kids feel confident that they are capable of great things. She knows her cards will have a lasting effect and plans on developing even more products to inspire the next generation.On behalf of AT&T ‘Dream In Black,’ Harvey and Grice present Mattison with US $10,000 for her business, along with an AT&T tech pack with a computer, 5G-enabled device and funds to build her business website.

FedEx, U.S. Century Bank, Gatorade… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.

  • FedEx 

FedEx has put its media business in review, Mediapost has reported. Omnicom’s OMD has held the assignment for more than two decades since winning the account in 1996.FedEx spends an estimated US$130 million on global media annually, according to agency research firm COMvergence. About US$118 million of that is earmarked for the U.S.

 

 

 

  • U.S. Century Bank

Chemistry Cultura, until recently Pinta, has announced a new partnership with the U.S. Century Bank, one of the largest community banks in Florida. The 5-star rated institution (Bauer Financial) underwent an IPO in 2021. U.S. Century retained Cultura as its agency of record for strategy, content, social media, comms, and community relations.

 

 

 

  • Gatorade

Gatorade used last weekend’s NBA All-Star Game to “debut a campaign that pushes its ‘Fuel Tomorrow’ initiative,” and it is the “first big marketing push” for the PepsiCo-owned brand under Gatorade CMO Kalen Thornton, according to Jade Yan of AD AGE. Gatorade, the leader in sports fuel, announced Fuel Tomorrow, a new multi-year initiative to help everyone have equal opportunities to play sports and realize their potential. Playing sports can improve an athlete’s chances of succeeding in school, going to college and provide other long-term benefits like lower levels of depression, higher self-esteem and more productivity at work. Yet, there are significant barriers that prevent many kids, especially girls, those from low-income backgrounds, and Black, Brown and LGBTQ+ youth, from playing sports. Gatorade’s plans to use its brand platform to educate about the power of sport and help remove barriers by focusing Fuel Tomorrow on three areas: Programs, Access and Training. Fuel Tomorrow creative campaign is a manifestation of the brand’s vision for a world where everyone has access to sport. The campaign will feature a hero film (link) and integrated marketing efforts across TV, digital and social platforms. The film features basketball superstars Candace Parker and Damian Lillard alongside young phenom Izzy Escribano and will debut during NBA All-Star Weekend 2022 with on-the-ground efforts to support the local Cleveland community. The brand plans to give US$10M to community organizations such as Athlete Ally, which “aims to end homophobia and transphobia in sports,” and Honest Game foundation, which “preps students to meet NCAA requirements,” over the course of five years. The campaign also aims to “leverage the attention” around the NBA All-Star Game. 

 

Portada LiveAt this exclusive event on March 31, 2022, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and leveraging marketing technologies. To find out about networking solutions at Portada Live involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

  • HBO MAX

HBO Max is reviewing its creative account, AdAge reported last week. BBDO, which currently holds the account, is believed to be participating.

 

 

 

 

 

  • Costa Farms

Costa Farms, the largest ornamental plant grower in the world, is launching its largest marketing campaign ever in April, Mari Carrasquillo, Senior Director Brand & Channel Marketing, Costa Farms tells Portada. Check out our article How Costa Farms is Stepping on the Marketing Gas Pedal.

  • Calzado Andrea 

Calzado Andrea has chosen to work with 11/11 Media, a Hispanic Digital Marketing Agency that has collaborated with different companies nationally and internationally with unparalleled results.Calzado Andrea was sprung in León, Guanajuato, and remains a 100% Mexican-owned retailer. A leader in catalog sales, it boasts 45 years’ experience in the footwear and clothing industry, enjoying a strong presence throughout the Mexican Republic and the U.S.In addition, Andrea supports the development of clients, employees, suppliers, authorities, and shareholders for economic well-being, eco-friendly practices, and social development. The company‘s objective is to offer new consumers and future partners unique business opportunities such as a better e-commerce experience, fast delivery, and a lovely experience to fulfill their aspirations and enhance their personal and professional development.With a presence in Arizona, California, Illinois, and Texas, Andrea plans to launch a new e-commerce platform (https://us.andrea.com) in 2022 to expedite access to and purchase of its quality shoes.In the States, the Hispanic population is booming. According to Statista, 60.5 million U.S. inhabitants were of Hispanic origin at the end of 2019, then jumping to 62.1 million in 2020, a number that is set to swell to 111.22 million by the year 2060. Andrea is betting on this market as the main objective, while not leaving out other demographics.

 

McDonald’s, Acura, Insurance Navy… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.

  • McDonald’s 

Pod Digital Media, the first multicultural podcast agency network, announced an advertising partnership with McDonald’s. The dynamic new deal launched with custom segments and content featuring McDonald’s offerings in addition to specialized ads targeting diverse young audiences. As the leader in multicultural podcasting, Pod Digital Media will help McDonald’s connect with Gen Z listeners and their core 35-49 audience in meaningful ways across the network. Pod Digital Media will support McDonald’s by creating custom content, placing pre-roll, and mid-roll advertisements across the network’s African-American, Asian-American & Pacific Islander, Hispanic, Gen Z, and Esports properties.The multicultural audience and consumer sector has the largest buying power, according to The Nielsen Company estimated at US$3.4 trillion, and Pod Digital Media reaches this audience effectively and authentically. PDM’s growing network of shows include “Behind the Mask” starring NFL legend Takeo Spikes, “C’mon Son” hosted by rapper and hip-hop personality Ed Lover, and “Black Girl Podcast.”This announcement follows the launch of the Pod Digital Media app which saw a thirty-percent increase in downloads last summer. Pod Digital Media app users can browse hundreds of shows across the platform hosted by Black, Latino, Asian, and other podcasters of color in more than a dozen categories including sports, health & wellness, news, and more. The PDM app officially launched in the spring of 2021 to further the company’s mission to promote and drive revenue for multicultural podcasts and connect them to blue-chip advertisers and more listeners.

  •  Acura 

Acura is taking viewers along on Chiaki’s Journey, the brand’s first-ever anime series. The new Acura anime series will debut during the 2022 Sundance Film Festival as Acura returns for a 12th consecutive year as a Presenting Sponsor and Official Vehicle. Fans can watch all four :60 episodes and learn more about Chiaki’s Journey and Acura’s Type S vehicle lineup at acura.com/type-sThe full Acura Chiaki’s Journey series is also on YouTube, featuring four episodes: Episode 1, Episode 2, Episode 3 and Episode 4(video below).Chiaki’s Journey, developed with agency partner Mullen Lowe Los Angeles, features four 60-second episodes that viewers can watch on acura.com/type-s and throughout Acura activations surrounding the 2022 Sundance Film Festival. The series is also being featured on various digital platforms including CrunchyRoll, Jalopnik, Gizmodo, IMDb, The Takeout, AV Club, YouTube and Kotaku.Additionally, the campaign is being amplified across Acura social channels, such as TikTok, Snapchat, Reddit and Twitter, and will debut on 250 cinema screens and high-profile out of home placements in major markets across the U.S., including New York and Los Angeles. The campaign will also feature Spanish-language voiceover adaptations of each volume, to reach the Hispanic audience.

  • Insurance Navy

Insurance Navy launched its Spanish-translated website. The site features a quote calculator, specialized coverage pages, location listings, and all the features of the original site. Spanish-speaking policyholders can also use the site to make payments, file claims, and handle renewals.Insurance Navy has been providing low-cost insurance all over the Chicagoland area for over a decade and has become the fastest-growing insurance agency in Illinois. They opened a new location in Berwyn. Insurance Navy’s bilingual agents have been at the forefront of helping Hispanic communities find affordable basic and SR22 coverage.As previously mentioned, current policyholders will have 24-hour access to their auto, renters, motorcycle, or homeowners policy and premium payments. Interested visitors to the site can view their wide range of products beyond car insurance, like life, boat, Mexico travel. They can also stay informed with the Insurance Navy blog. Users can visit the Insurance Navy Spanish Language website at https://www.insurancenavy.com/es/

  • Dinerazo

 

Dinerazo, a financial services and educational platform for the Hispanic community in the United States and Latin America, announced the launch of its Investment Robo Advisor – a fully automated service where the Hispanic community can passively invest in the U.S. stock market in their own language starting with as little as US$100 – and begin creating their own stock portfolio. Simply put, for Hispanics, investing in the stock market is oftentimes inaccessible, whether due to minimum net worth requirements, lack of financial education or language barriers. Dinerazo aims to increase the Hispanic community’s participation in the stock market, and the financial world in general with a simple concept- Education and Implementation. Traditionally in Latin America, investing in the stock market is seen as something only available to millionaires. Dinerazo is changing this taboo by helping our community invest with a small amount of money, in investments suitable for their risk tolerance and with a long-term outlook.Dinerazo was created by Hispanics for Hispanics. While the automated investment advisor is the first of Dinerazo’s products, be on the lookout for new products and services that we will be releasing in 2022 that will help the Hispanic community create wealth, save for retirement, understand their credit and more.

  • LinkedIn 

LinkedIn has named San Francisco-based digital agency Traction for in-house marketing teams, to support its LinkedIn Marketing Solutions (LMS) operation, Mediapost reports. The award continues a win streak for the agency-turned-consultant — it won assignments from eight new brands in 2021. The shop shifted into consultancy mode in 2019.

 

  • Movistar 

Telecommunications company Movistar has named Wunderman Thompson (WT) Spain as its strategic and creative agency and Accenture Interactive as its digital marketing agency as the client overhauls its agency roster in advance of forthcoming strategic plans. The contract will officially begin at the beginning of February.

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