Marketing Innovation, Portada News and Events for Marketing Executives

Influencer Platforms: TikTok, IG, lead in Paid Collaborations, Paid UGC Explodes

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What Are Brands Doing?

7 Insights for Brands in Multicultural America, According to Heineken, Wells Fargo, Anheuser-Busch, T-Mobile, and Minute Maid

Influencer Marketing: Brands See Declining Conversion Rates, Positives for Upper Funnel Marketing

Hyundai’s Thomas: “A Bilingual Campaign Allows for Better Communication with Each Hispanic Acculturation Segment.”

Leveraging Marketing Technology

Marketing Technology in 2021: Everything You Need To Know

MarTech Investment

Portada Insights Report: What Brand Marketers Need from Martech in 2021 and Beyond (DOWNLOAD)

What is CTV Advertising?

What is CTV Advertising? 6 Key Questions and Their Answers

Hispanic advertising

Proving The Efectiveness of Contextual for a Cookieless World

Engaging Through Passion Points

Experiential Marketing

How Will Experiential Marketing Evolve in a Post-Covid World? MasterCard and Scotiabank Weigh In

Tecate’s Martinez: “Our Brand Attributes and Consumer Base Align Near Perfectly with Liga MX Expansion Goals in the U.S.”

Multicultural Marketing Today: Officially Dead or More Important than Ever?

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