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Lowe’s partners with Messi and CONMEBOL Copa América 2024 USA, enhancing soccer experiences and customer rewards.
Strategic Collaboration Aims to Increase Multicultural Ad Dollars for Diverse-Owned Publishers
Latinos in Sports, a new initiative led by seasoned executives, focuses on Latinos’ impact in global sports. The platform will launch during Miami’s Formula 1 weekend, highlighting content, careers, and events.
Overall growth of U.S. marketing investment is going to be driven by video advertising, MarTech investment growth and multicultural marketing over the next twelve months, according to a Portada survey of brand and media agency decision makers.
