Estee Lauder, Amex, Columbia Sportswear and More Brand Moves
A review of recent brand initiatives.
A review of recent brand initiatives.
Hispanic Marketing: Buchanan’s current #ComoLoDigas marketing campaign exemplifies creativity in Hispanic marketing in 2024 and beyond. The Hispanic population is very heterogeneous, so how can all U.S. Hispanics be engaged via just one campaign? Linda Lagos Morales, Director of Buchanan’s Whisky*, tells us how.