Portada Live Workshop: Hispanic Casual Gamers
Brand marketers and media agency executives discussed the Hispanic casual gaming opportunity at one of the concurrent customized workshops during Portada Live NYC.
Brand marketers and media agency executives discussed the Hispanic casual gaming opportunity at one of the concurrent customized workshops during Portada Live NYC.
Home buying is a major driver of the economy and the vast majority of homes in the U.S. are going to be bought by diverse audiences. Century21’s Erin Siegel and Guaranteed Rate’s Camilo Escalante talked about the opportunity in a session at Portada Live NYC.
OOH Advertising was front and center at Portada Live NYC with executives from Verizon, Arcos Dorados and WorldCom OOH providing case studies.
In the Portada Live session on Amplifying Multicultural Voices Year-Round, major speakers represented artists, social media companies, and media buying holdings. They were RaiNao, recording artist on Sonar/Rimas/The Orchard; Leslie Arredondo-Cordero, Lead, Commercial Music, Spanish Language LATAM & US Latin, TikTok; Carol Castillo, Executive Director, Multicultural Pillar Lead, PhD; Nelson Pinero, Senior Digital Director, Senior Partner, GroupM and Jason Pascal, EVP of Global Artist & Label Partnerships.
The 2024 Portada Awards recognize outstanding multicultural marketing campaigns in the U.S. Categories include experiential, soccer, and OTT advertising. Winners are judged on KPIs, creativity, and inclusivity.
Verizon’s first-ever partnership with FIFA will deliver world-class connectivity and fan experiences before, during, and after the World Cup tournaments. This collaboration will ensure seamless connectivity across stadiums and allow everyone to follow the action every step of the way.