Advertising Upfronts: Video is King, Where CPMs are Going, What Multicultural Players Are Up To, and More…
The ins and outs of the Upfronts. The ascent of video, where CPMs are going, and what the multicultural players are betting on.
The ins and outs of the Upfronts. The ascent of video, where CPMs are going, and what the multicultural players are betting on.
At the Upfront presentations in New York City, Hispanic-targeted companies like Televisa-Univision, Telemundo, Canela Media, MyCode and others touted their AVOD offerings. Recent data backs the rationale of high growth in Hispanic AVOD.