March 26, 2023

Molson Coors Marketing

Miller Lite’s Elizabeth Hitch: “We Ground Ourselves in How We Can Best Amplify the Mission of this Campaign to Give Back to Local Communities.”

Molson Coors Marketing: it is very difficult to stand out in the highly competitive light beer category. Portada talked to Elizabeth Hitch, Senior Director of Marketing – Miller Lite North America and Global at Molson Coors Beverage Company to understand her marketing initiatives, including the recent collaboration with Colombian Singer J. Balvin.

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