Adobe Forecasts Record US $207 Billion Holiday Season Online (U.S.), US $910 Billion Globally
Adobe released its online shopping forecast for the 2021 holiday season (Nov. 1 – Dec. 31): out-of-stock product messages have risen by 172 percent. Buy Now Pay Later (BNPL) becomes a major consumer trend and discounts come earlier but are smaller — Cyber Monday will remain the biggest day of the year (US$11.3 billion).
