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November 8, 2021

Spanish-language Media

Inside Impremedia’s Spanish-language Content Strategy

Impremedia recently launched Estar Mejor, the only wellness website in Spanish for the Hispanic community in the United States. Estar Mejor is the seventh vertical content site Impremedia has launched. These sites now attract more than 35 million monthly users, according to Impremedia. Portada talked to Rafael Cores, ¬†Impremedia’s VP of Content, about the content and monetization strategy of the Spanish-language media company.