Apple Most Intimate Brand, Google and Samsung Also Have a Strong Showing
Brand Intimacy is the emotional science behind the bonds consumers form with the brands they use and love. Positive emotional connection with Tech & Telecom brands holds strong in year 2 of the pandemic. Apple tops the list of brands overall. In the tech and telco industry, it is followed by Google and Samsung, according to MLBM’s new Brand Intimacy COVID study.
