Join Us at the Marketing in Multicultural America Summit, NYC, March 5

September 26, 2021

Brand Intimacy

Apple Most Intimate Brand, Google and Samsung Also Have a Strong Showing

Brand Intimacy is the emotional science behind the bonds consumers form with the brands they use and love. Positive emotional connection with Tech & Telecom brands holds strong in year 2 of the pandemic. Apple tops the list of brands overall. In the tech and telco industry, it is followed by Google and Samsung, according to MLBM’s new Brand Intimacy COVID study.