May 25, 2021

What is CTV Advertising?

What is CTV Advertising? 6 Key Questions and Their Answers

As CTV advertising is clearly on the rise, there is still a lot of confusion in the brand marketing and media buying community about what CTV really means and what, its key features are. What are its advantages? Is it interactive? How do you buy it? 6 key questions and their answer according to executives from Mastercard and Innovid.

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