May 16, 2021

Tecate Beer Sponsorship

Tecate’s Martinez: “Our Brand Attributes and Consumer Base Align Near Perfectly with Liga MX Expansion Goals in the U.S.”

HEINEKEN USA and its TECATE brand announced the official, multi-year U.S. sponsorship of LIGA BBVA MX, the most-watched soccer league in the U.S. Tecate USA will also be a partner of LIGA BBVA MX’s other competitions, LIGA BBVA Expansion MX and LIGA BBVA MX Femenil. To get a better understanding of the new initiative, Portada talked to Oscar Martinez, Senior Brand Director Tecate USA.

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