December 13, 2020

Experiential Marketing

How Will Experiential Marketing Evolve in a Post-Covid World? MasterCard and Scotiabank Weigh In

A question that is keeping experiential marketers up at night is what form events and experiential marketing will have once the world returns to normal. Michael Goldstein, VP and Head of Sponsorships North America, Mastercard  and Michael Tasevski, VP, Global Sponsorship at Scotiabank and other brand marketers provide their points of view. KPIs to measure virtual events success and more

Read More