SALES LEADS: Nationwide Mortgage Bankers, Novartis, CVS Health…

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads US editions, click here.

  • Nationwide Mortgage Bankers 

Nationwide Mortgage Bankers, an independent mortgage lender, has introduced its mortgage service that provides information regarding best homebuying practices to persons who speak Spanish. This platform, Americasa, was created to educate the Latino community on the best mortgage options available to them. In the U.S. today, there is a lack of information related to mortgage borrowing available to Spanish speakers. NMB saw an opportunity to better serve Spanish-speaking person's by developing a Spanish language resource for potential borrowers to fill this gap and provide educational resources surrounding the mortgage process. According to a 2017 survey by the U.S. Census Bureau, 41 million people in the U.S. speak Spanish at home. This makes Spanish the second most common language spoken in the nation. Of this number, only 59.9% speak English "very well," according to the same survey. This means that 40.1%, or over 16 million people, may have trouble reading information when it is written in English. Especially with the verbose language of the mortgage industry, there's a clear need for materials that accommodate native Spanish speakers. That's where Americasa comes in.With increased accessibility of knowledge through NMB's Americasa, Spanish language speakers can feel empowered to learn more about the mortgage lending process.

 

  • Novartis 

NovartisSwiss multinational pharmaceutical company Novartis has consolidated its´ US$600 million global media buying and planning account with Publicis Groupe, following a review. GroupM, Omnicom and Havas also participated in the review.Novartis global media business is worth around US$550 millions, with the account covering 50 markets around the world.

 

 

 

 

  •  CVS Health

CVS HealthAmerican retail pharmacy CVS Health Corporation (previously CVS Corporation or CVS Caremark Corporation) consolidated the majority of its US$160 million U.S. media buying and planning account with IPG Mediabrands´ UM following a review. The review followes the completion of CVD’s merger with health insurer Aetna.UM will handle all media duties for both CVS and Aetna. Digitas will handle paid search. CVS spent about US$126 million on measured in 2018. 

 

 

 

  • Deezer 

Resultado de imagen para global music streaming platform Deezer is bringing fans even closer to their favorite artists with the launch of a brand new ‘Deezer Originals’ in Spanish.Global music streaming platform Deezer is bringing fans even closer to their favorite artists with the launch of a brand new ‘Deezer Originals’ in Spanish. The channel will offer fans access to exclusive content and special commentary from their favorite acts - all in Spanish. Now for the first time ever, fans around the world can listen to popular hispanic artists provide insightful commentary about their own albums. Artists like Natti Natasha, Juan Luis Guerra, Abraham Mateo, Kany García and Mau y Ricky reflect on each song from their individual albums in “Track by Track.”Fans can also discover artist curated playlists in “Playlist of my Life.” Featured artists like Alejandro Sanz share why they have selected each chosen track. The new Deezer Originals in Spanish also include “Deezer Sessions”, where fans can listen to a live recorded version of songs from Latin artists including Justin Quiles and Javiera Mena, as well as the “Rock Colombia” podcast, with round table discussions about Rock development in Colombia.  All exclusively on Deezer.‘Deezer Originals’ in Spanish can be found in the Latin channel, as well as on the Exclusives channel and is available globally for all Deezer users. Deezer connects 14 million monthly active users around the world to 56 million tracks and is available in over 180 countries worldwide.

 

2019 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • MegaMex Foods

Resultado de imagen para MegaMex FoodsMegaMex Foods partnered with Utz Quality Foods to manufacture, market and distribute certain Herdez branded tortilla chips and pork rinds to retailers across the United States, Abasto Hispanic has reported. Utz will be bringing multiple varieties of Herdez tortilla chips and pork rinds to market, including: Regular, Chili Lime, and Hot & Spicy pork rinds as well as new and improved Herdez white, yellow and blue corn tortilla chips.“The vision of MegaMex Foods is to bring the spirit of Mexico to every table,” according to Ryan Michaelis, president and CEO at MegaMex Foods. MegaMex Foods, a joint venture between Hormel Foods and Herdez del Fuerte, S.A. de C.V., is a provider of many leading Mexican food brands throughout the United States across the retail, club, food service and convenience store channels.

 

  • Avocados From Mexico

Texas-based Avocados From Mexico has come up with a number of promotional opportunities to help its retail customers move more Mexican avocados during that time. AFM’s new programming is designed to help customers drive their sales of avocados through eye-catching football thematic displays, point-of-sale materials, consumer savings offers, demos and digital support, according to Stephanie Bazan, AFM’s vice president of market development. Its Flavor with Heritage in-store event is planned for September in conjunction with Hispanic Heritage Month, and Avocados From Mexico’s Tastiest Tailgate promotions will kick off Oct. 15. The brand is also partnering with Bud Light in 2019. According to Bazan, Football is the No. 1 sport in the country, so it was a natural fit for Avocados From Mexicoto align its marketing program with the sport.

  • Craft Latino

Craft Latino, the Latin arm of Craft Recordings, will unveil the first batch of vinyl reissues to be released since the Fania catalogue was acquired by Concord in 2018. Cut from the original analog masters by Kevin Gray at Cohearent Audio, these four LPs offer an exciting and intriguing sample of Fania’s salsa magic. There’s Alma Con Alma — an electrifying collaboration between Cuban powerhouse Celia Cruz and timbales king Tito Puente. Released in 1968, The Hustler is the second album by visionary producer Willie Colón and his partner in crime, Puerto Rican singer Héctor Lavoe. The Fania All Stars’ double-LP set Live At Yankee Stadium captures the label’s own mega-orchestra recorded in concert at the height of its powers — an album that was inducted into the National Recording Registry in 2003. Lastly, Celia & Johnny, the Queen of Salsa’s 1974 artistic tour de force, in collaboration with Fania co-founder and flautist Johnny Pacheco, is a salsa masterpiece that will be available exclusively through Vinyl Me, Please Classics as the October Record of the Month!Strategically designed as an ideal introduction to the Fania aesthetic, and timed to coincide withHispanic Heritage Month, the releases also illustrate the label’s breadth.

 

  • UC Davis Health

Innocean has won the media account for UC Davis Health. The agency will provide media planning and buying and will be tasked with developing an efficient communications plan to reach UC Davis Health’s diverse audiences.

 

 

 

 

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

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Editorial Staff @portada_online

Portada Staff

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