SALES LEADS LATAM: Monarq Group, Brown-Forman, Curio Collection by Hilton…

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Monarq Group & Brown-Forman 

Monarq, a drinks distribution and marketing group covering North America, Central America, South America and the Caribbean, has entered into a regional distribution partnership with drinks and spirits corporation Brown-Forman’s, effective 1 July. Carlos Diaz, Director and General Manager – Latin America & Caribbean of Brown-Forman said: “We are enthused to welcome Monarq to the Brown-Forman family and look forward to working closely together to continue to grow our brands in these important Caribbean markets.Brown-Forman’s GTR portfolio includes the likes of BenRiach 10 Year Old Triple Distilled Single Malt.Brown-Forman’s brands are now being distributed in 16 Caribbean markets through Monarq Group under a new agreement.

 

  • Curio Collection by Hilton 

Curio CollectionHilton announced the opening of Umbral, Curio Collection by Hilton, representing the brand’s debut in Mexico City. The modern 59-room boutique hotel is the latest addition to Curio Collection by Hilton, reinforcing the growth of its portfolio of one-of-a-kind hotels and resorts in premier destinations across the Caribbean and Latin America.Part of an ambitious program to restore historical buildings in Mexico, Umbral, Curio Collection by Hilton is a restoration project from a heritage building that was constructed in 1924. Situated in downtown Mexico City, the timeless hotel overlooks the city’s most emblematic buildings, including the Metropolitan Cathedral, the County Hall and El Palacio de Hierro Department Store. Guests will also have convenient access to Zocalo Main Square just two blocks away, as well as Museo del Templo Mayor, Chapultepec and Aeropuerto Internacional Benito Juarez – less than five miles from the property.Curio Collection by Hilton is an upper-upscale, global portfolio of more than 70 one-of-a-kind hotels and resorts.

 

  • PepsiCo 

PepsiCo, Inc. announced that its partnership with the Inter-American Development Bank (IDB), the largest source of development financing in Latin America, has helped more than 765,000 people in rural areas of Mexico, Peru, Colombia and Honduras gain new or improved access to drinking water and sanitation services since 2011. With grants to IDB in 2011 and 2016 totaling $7 million The PepsiCo Foundation, the company's philanthropic arm, has helped catalyze $547 million in additional funding from others to support infrastructure investments and upgrades in these communities.In Latin America and the Caribbean, nearly 230 million people lack access to safe and clean drinking water. As part of an effort to address this issue, PepsiCo made the first and only private sector investment in IDB's Aquafund, a main financing mechanism to support water and sanitation investments in rural and displaced Latin America communities which receive less support for clean water projects than more densely populated areas.The PepsiCo-funded pilots were highly effective, providing more than 765,000 people access to clean water in their communities primarily through the installation of water pumps and pipes.

 

  • Mars

Resultado de imagen para Sheba MarsSheba arrives in the marketplace in an unsurpassable moment, as the cat food market is posting vigorous growth at higher rates than dog food is.On the other hand, wet cat food product variety is rather limited in Mexico and in most Latin American countries, largely due to relatively higher manufacturing costs of wet food.Given the sound performance of the overall cat food category in Mexico, Mars is likely aiming to reinforce the expansion of its cat food business, originally led by Whiskas.Moreover, since Mexico is the second-largest pet food producer in Latin America, Sheba may signify a smaller-scale project to grow its wet cat food business in the region.

  • Novartis 

NovartisSwiss multinational pharmaceutical company Novartis has consolidated its´ US$600 million global media buying and planning account with Publicis Groupe, following a review. GroupM, Omnicom and Havas also participated in the review.Novartis global media business is worth around US$550 millions, with the account covering 50 markets around the world.

 

 

 

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

 

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Portada Staff

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