SALES LEADS: EBay, Mattel, Kia Motors America…

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads US editions, click here.

  • EBay

San Jose, California-based online retailer EBay named MediaCom its´ global media agency AOR following a review. Regional markets now report to a single global team led by Jay Lee, senior VP-general manager, markets. Publicis handled the business in North America.  Comvergence estimates that eBay invests around US$250 million each year on global measured marketing.

 

 

 

  • Mattel

Mattel has wrapped up its´global review. The firm is retaining two agency partners. Publicis Media's Spark Foundry has won Mattel´s North America, retaining the toy brand's biggest market — the U.S. — and adding Canada. UM landed Mattel's media business across Europe, the Middle East and Africa and Asia-Pacific, while also retaining Latin America.Mattel spent US$526.4 million on advertising and promotion in 2018.

 

 

 

 

  • Kia Motors America

Russell Wager is taking on the role as top U.S. marketer of Kia Motors America. Wager comes from Mazda North America, where he spent the last six years as VP of marketing. Kia´s Senior Manager, Multicultural Marketing Eugene Santos will discuss automotive brand marketing best practices at the 13th annual edition of Portada New York on September 12, at the Hotel Westin, Times Square.

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

 

  • The U.S. Army

The U.S. Army is said to be planning to significantly reduce the size of its marketing department, according to Adweek. The team handling recruitment marketing work for the Army will be less than one-third its previous size. Last November, Omnicom Group's DDB was awarded the Army account from incumbent McCann Worldgroup. DDB also fended off WPP for the business, which included media, creative, digital, PR and direct marketing. Now with this move, annual fees for the armed forces division’s new ad agency, called Team DDB, could be significantly lower. The Army Marketing and Research Group, or AMRG,would disband, according to an statement, with the Army relocating all marketing operations to Chicago by Aug. 1.The new entity will be called the Office of the Chief Army Enterprise Marketing, or OCEAM.

 

 

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

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Editorial Staff @portada_online

Portada Staff

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