SALES LEADS: Sprint, New Balance, Michelin North America…

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

  • Sprint

Sprint wants customers to connect simply and affordably with friends and family across the globe. Starting today, Sprint is offering two new international long-distance options that allow customers to call Colombia, El Salvador, Honduras, Guatemala and Venezuela from the United States. The new offers, Colombia Unlimited and 200 International Connect, provide customers one of the greatest values that Sprint has ever offered for international long distance – just US$5 extra per month on select unlimited plans.With Sprint Unlimited plans, customers also get unlimited talk, text and 5GB of 4GLTE data while roaming in Mexico and Canada.In addition to Colombia Unlimited and 200 International Connect, Sprint offers a variety of international long-distance plans, such as Sprint International Connect.Sprint’s Unlimited Basic, Plus and Premium plans give unlimited calls and texts to Mexico and Canada at no additional cost. Francisco Morillo, Digital Marketing Manager - SEM & SEO at Sprint  is a member of Portada Council System.

 

  • New Balance

New Balance has appointed MullenLowe PR as it looks to reactivate earned media, PRWeek has reported. The new team will operate between the agency’s New York and Boston offices with support across MullenLowe Group’s 65-market global network. The agency will support New Balance across product categories, including running, basketball, baseball, tennis and lifestyle. The relationship builds upon an existing one New Balance has with MullenLowe Mediahub, a sibling agency that has been responsible for media planning and buying for New Balance since 2018.

 

 

 

  • Mama Tere

Family Food Distributors, a specialty food distributor, announced the re-launch of their private label Mama Tere in 2020, Hispanic Abasto reports. Mama Tere’s new proposal will be to present the home recipes that Hispanic families enjoy every day. It will have a fresh, clear image that personifies who Mama Tere is.

 

 

  • Pollo Campero 

Pollo Campero, the Guatemalan restaurant chain known for its Flavorful Chicken Meals, was named “Emerging Partner of the Year” by ALSAC/St. Jude Children’s Research Hospital. Since Pollo Campero’s arrival in the United States, it has shown its commitment to the people and communities it serves by supporting different initiatives at the local market level. In all, since the launch of its campaign in the United States, Pollo Campero – its team members, franchisees and guests – have raised more than US$95,000.

 

2019 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Michelin

Michelin North America has selected Interpublic Group’s Weber Shandwick as PR AOR. Ketchum was the incumbent. The firm will be responsible for Michelin North America’s corporate, B2B and consumer PR across the U.S., according to a release. In 2017, Michelin appointed Havas Media as its global media agency of record after a competitive review. Havas handles media planning and buying duties for all of the company’s major markets including the United States, Mexico, Canada, France, Spain, Germany, the United Kingdom and China.

 

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

Avatar

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.