A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
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- McDonald’s
Davis Elen, one of the largest independently owned advertising agencies on the West Coast, announced it has been selected as the media agency of record for seven McDonald’s co-ops across the U.S. The co-ops include McDonald’s Operators Association of Southern California, Western Washington Operators Association Seattle Area, Tri-States McDonald’s Operators Association, Oregon State Cooperative, Montana State Co-Operative, Southern Plains Operators Association and the Baltimore-Washington-Eastern Shore Regional Advertising Association. Adding the new media planning and buying responsibilities to the existing strategy and creative work developed by the agency establishes a fully integrated partnership, which covers core aspects of each co-op’s local marketing effort. Davis Elen will now be responsible for overseeing approximately US$50 million in media buys across all channels, including broadcast, outdoor, print, digital, social and mobile, supporting the 1,946 restaurants that comprise the seven McDonald’s co-ops.
- Perfect Snacks®
Mondelēz International announced an agreement to acquire a majority interest in Perfect Snacks®, a pioneer in the fast-growing refrigerated nutrition bars segment. With a range of refrigerated offerings including the Original Refrigerated Protein Bar™, Perfect Snacks’ organic, non-GMO, nut-butter based protein bars and bites are a great addition to Mondelēz International’s portfolio of global and local brands which includes Oreo, Cadbury, Milka and belVita, as well as Tate’s. With a loyal consumer base and increased distribution in U.S. retailers, the Perfect Snacks product range has recently expanded from the original Perfect Bar®, to include exciting innovations like Perfect Kids™ Refrigerated Snack Bars and Perfect Bites™ Refrigerated Protein Snacks. In 2018, the business generated approximately US$70 million in net revenue, with strong double-digit growth year-on-year. Mondelēz International plans to operate Perfect Snacks as a separate business in order to nurture its entrepreneurial spirit and maintain the authenticity of the brand, while providing resources to help accelerate growth. The current senior leadership, including Bill, Leigh and Charisse Keith, will continue to run the business from its headquarters in San Diego, California and they will retain a significant minority equity interest in the company. All Perfect Snacks products will continue to be made at their current manufacturing locations. The transaction is expected to create growth opportunities by using the scale and resources of Mondelēz International to expand consumer penetration and U.S. distribution of Perfect Snacks’ products and future innovation.
- Papa John’s
Papa John’s is putting an additional US$80 million into marketing and increased financial support for U.S. franchisees, according to Adage, as the chain continues to try to recover from a sharp decline in sales. The announcement comes just a few months after the firm closed a deal with basketball star Shaquille O’Neal to be a brand ambassador, franchisee investor and company board member.Papa John’s works with Endeavor Global Marketing and Havas Media. The brand will invest the additional funds in programs, starting in the third quarter, including “significant, additional contributions” to its national marketing fund and will extend financial assistance to its U.S. franchisees.The company operates 100 fewer locations now than it did at the beginning of January 2018, as franchisees in some markets closed locations as sales fell. Papa John’s has more than 3,300 locations in the U.S.
- TGI Fridays
Casual restaurant chain TGI Fridays has appointed McCann to handle its U.S. creative advertising account. The account will be based in McCann’s New York office. The agency will collaborate with sibling shop UM, which won TGI Friday’s estimated US$45 million U.S. media account earlier this year. TGI spent nearly US$30 million on measured marketing domestically in 2018, according to Kantar Media. In the first quarter of 2019, it spent nearly US$12 million.
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- Ria Money Transfer
Poni, a financial technology innovation company, and Ria Money Transfer, a leading global player in the international remittances market, have formed an alliance that provides beneficiaries with ubiquitous access to their cash through Poni’s zero-fee, ATM payout solution. In order to use this new product, beneficiaries only have to purchase and register a Poni Cash Card. This card becomes their key to access any of almost 50,000 ATMs throughout Mexico. Ria’s customers and their families can take advantage of this technology, affording them the convenience of picking up their cash, when and where they need it. Given Ria’s parent company Euronet Worldwide, which brings its 25-year history of owning and operating ATMs together with Euronet and Ria’s successful ATM payout product in Europe, the extension of a relationship with Poni to enable payout at the ATM in Mexico was a natural fit.Technological innovations in the financial services market are enabling new ways to make transactions faster, easier, and more accessible to end users. A clear beneficiary of such innovation is the market of international remittances, one of Mexico’s top-three sources of income.
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