Kantar: How to Reach Millennials in Latam? A quarter of the population of Latin America is millennial, and they account for 24% of total FMCG spend – equivalent to US $30 billion dollars.
Béisbol Ready to Patch New Revenue? The NBA has already cashed in on patches, and other leagues have experimented on practice gear. Baseball uniforms may be considered more sacred by its fans, though.
Consumer Insights Roundup: Hispanic Millennials Say Speaking English at Home is a Priority, 40% of Consumers Prefer Netflix… A summary of the most relevant consumer insight research in the U.S., U.S. Hispanic, and Latin American markets.