
Kantar: How to Reach Millennials in Latam?
A quarter of the population of Latin America is millennial, and they account for 24% of total FMCG spend – equivalent to US $30 billion dollars.
A quarter of the population of Latin America is millennial, and they account for 24% of total FMCG spend – equivalent to US $30 billion dollars.
The NBA has already cashed in on patches, and other leagues have experimented on practice gear. Baseball uniforms may be considered more sacred by its fans, though.
A summary of the most relevant consumer insight research in the U.S., U.S. Hispanic, and Latin American markets.
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