A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
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- Visa
Heading into the FIFA Women’s World Cup France 2019™, Visa announced an expanded commitment to women’s soccer by entering a five-year sponsorship agreement with the world leader in women’s soccer, the U.S. Soccer Federation, to contribute to its long-standing investment in the development of women’s soccer and support the U.S. Women’s National Team through 2023. The support of U.S. Women’s Soccer complements Visa’s global investment in women’s soccer through partnerships with UEFA Women’s Football and Visa’s longstanding partnership with FIFA, including the FIFA Women’s World Cup™, FIFA U-17 Women’s World Cup Uruguay 2018 and FIFA U-20 Women’s World Cup France 2018. Visa will be the presenting sponsor of the SheBelieves Cup, which was started in the run-up to the FIFA Women’s World Cup Canada 2015™, a four-team women’s international team tournament played in the United States each year. Visa is launching a new U.S. marketing campaign celebrating the U.S. Women’s National Team. The centerpiece is a new ad spotlighting stars Mallory Pugh, Becky Sauerbrunn, Rose Lavelle, Jessica McDonald, Abby Dahlkemper and Adrianna Franch as they attempt to earn a fourth star by winning the FIFA Women’s World Cup 2019™ title. This builds upon Visa’s new global ad campaign, “One Moment Can Change the Game,” focused on elevating women in sports. Visa is also the presenting sponsor of the Player of the Match for the FIFA Women’s World Cup 2019™, celebrating women soccer players. Soccer fans worldwide will have the opportunity to vote on FIFA.com for their favorite player for each of the 52 matches during the tournament.
- The Hershey Company
The Hershey Company announced, singer-songwriter Lauren Jauregui will headline the “Makers of Good Teen Summit,” a one-day event in New York City for teens from across the country to collaborate and develop strategies for overcoming social isolation in their communities. To inspire attendees to increase connection in their own communities, students will also hear from other remarkable young people who have created youth-led solutions to combat social isolation. Understanding the role that social media plays in the lives of students, the Makers of Good Teen Summit hopes to create a groundswell of positivity and inclusion through user-generated content. Teens who are not able to attend the summit in person will have the ability to participate via a livestream on June 20 by visiting https://www.youtube.com/HersheyCompany. Remote viewers can send messages and their own photos to the summit via Instagram to be included in an interactive photo mosaic from experience partner Luster.To increase the impact and reach of the summit, Hershey has collaborated with top digital companies including Instagram, Snapchat, YouTube, Imgur and Google for both on-site and online support. Attendees will have access to a variety of interactive photo experiences from Facebook and Instagram within the event setting, while Snap will create unique filters for students to share their experience online and Imgur will extend the experience online with exclusive behind-the-scenes content.
2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at [email protected].
- Engel & Völkers
Global luxury real estate and lifestyle brand Engel & Völkers launched a new, consolidated websitethat provides a suite of new backend tools for its agents as well as advanced search capabilities for consumers.The new site, evrealestate.com, is designed for users across the U.S., Canada, Mexico and the Caribbean. Based on research showing consumers value neighborhoods as much as specific properties, the company’s new site will “showcase every market and neighborhood in the Americas” that Engel & Völkers serves.Jill DeSilva, a senior vice president at Engel & Völkers Americas, said in a statement that “the new website is a reflection of our collective expertise and insight on the thousands of markets served in the Americas.”Engel & Völkers was founded in Hamburg, Germany, in 1977 but began expanding in the Americas in 2015. It presently has more than 11,000 real estate agents working in 30 different countries. Engel & Völkers embarked on a partnership in February with the National Association of Hispanic Real Estate Professionals. The partnership was meant to educate the company’s agents so that they can better work with Hispanic consumers.
- Tourism Santa Fe
Tourism Santa Fe has appointing Vladimir Jones (VJ) as its new advertising and marketing agency of record following a competitive review, Mediapost has reported. Fuseideas served as the incumbent agency. Santa Fe’s approximate budget for fiscal year 2020 is US$1.5 million.
- Albertsons Companies
Albertsons Companies’ Signature SELECT® brand is amping up its presence across stores with the addition of more than 300 new products and updated branding in 2019.The redesigned products are long-time favorites from the Signature Kitchens, Signature Home, refreshe, and The Snack Artist brands. Streamlining these products into Signature SELECT’s robust portfolio of 2,400+ products provides greater consistency in every aisle.The new branding includes a refreshed rendition of Signature SELECT’s trademark tag. The overall design allows for flexibility in the packaging architecture in each category, so the products can stand out and compete effectively wherever they’re found throughout the store.Signature SELECT is one of Albertsons Companies’ four one-billion-dollar brands. The company’s Own Brands portfolio includes trusted brands like Open Nature®, O Organics®, Lucerne®, Primo Taglio®, debi lilly design™, waterfront BISTRO®, and Value Corner® and are exclusive to Albertsons Companies stores, which includes banners like Albertsons, Safeway, Vons, Jewel-Osco, Tom Thumb, Shaw’s, Star-Market, Randall’s, Pavilions, United, Haggen, and others.Albertsons Companies, Inc. is one of the largest food and drug retailers in the United States, with both a strong local presence and national scale.
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