Toyota Targets Hispanics in Spanish Ad Featuring Diego Luna
One-third of Toyota’s Corolla buyers are Hispanic, and the company expects this number to grow by targetting young Latino’s via emotional connections and a multi-channel strategy.
One-third of Toyota’s Corolla buyers are Hispanic, and the company expects this number to grow by targetting young Latino’s via emotional connections and a multi-channel strategy.
What: Kantar has released the results of its yearly Brand Footprint report, based on research of 72% of the global population. Why it matters: In