The Week in Multicultural Sports Marketing

A summary of the most exciting news in multicultural sports marketing. If you're trying to keep up, consider this your one-stop shop.

  • YouTubeYouTube and Major League Baseball have locked their first-ever exclusive live game distribution partnership that will see MLB games stream on YouTube and YouTubeTV during the second half of the 2019 MLB Regular Season. The deal includes exclusive distribution rights in the US, Canada, and Puerto Rico, running on MLB’s official YouTube channel and via a forthcoming channel on YouTube TV.

 

  • According to Bloomberg, the Professional Fighters League raised $30 million from a group of investors. Series C funding will look to enhance its data and analytics as it expands its global audience and secures more fighters. The PFL opens its season May 9.

 

  • FOX Sports will serve as the new exclusive television home of the Triple-A Baseball National Championship Game Presented by Ephesus Sports Lighting. This year’s contest takes place on Sept. 17 at 8p. George Grande and Jim Kaat will call the game.

Subscribe to Portada’s weekly Sports Marketing Updates!

  • Combate AmericasCombate Americas is coming back to Tucson on June 7. The fight will be carried live on television in Spanish in the U.S. on both Univision and UDN (12a) and in English in the U.S. and Canada on DAZ (10p). “Combate Americas: Tucson Unbreakable” will be headlined by the return of former world champion Jose “Pochito” Alday (12-4-1), who will square off with fellow Combat Americas veteran and prolific striker Irwin “The Beast” Rivera (7-4).

 

  • USA Basketball and Red Bull North America have signed a new partnership to build “an elite pathway for men’s and women’s players who have a goal of competing at the highest levels of 3x3 basketball.” As part of the deal, Red Bull will host more than 20 qualifying tournaments across the country under the newly-created Red Bull 3X series to identify the eight athletes who could potentially represent USA Basketball at the 2020 Olympics.

 

  • The MLB locked extended its multi-year rights agreements with UK broadcasters BT Sport through 2021, to show regular season and postseason games. Meanwhile the BBC has acquired the rights to stream the London Series across all its digital platforms.

Ximena Cassab @xcassab

Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.

MORE FROM PORTADA



Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.