Kelley Blue Book Announces Brand Image Award Winners, Recognizes Honda as the Best Overall Brand
What: Kelley Blue Book has announced the winners of the 2019 Brand Image Awards, which recognize automakers' outstanding achievements in creating and maintaining brand attributes that engender enthusiasm among new-vehicle buyers.
Why it matters: Automotive brands are some of the most recognizable, loyalty-inspiring brands in the world. The Brand Image Awards are based on more than 12,000 in-market new-vehicle shoppers who do their research at KBB.com.
For the twelfth year in a row, Kelley Blue Book has announced the winners of the Brand Image Awards, which recognize automotive brands that have succeeded in creating brand attributes that attract new-vehicle buyers. The Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Strategic Insights' Brand Watch Study, which explores the factors that drive car shoppers' purchase decisions and gathers information about familiarity and loyalty among new car shoppers. The awards draw on insights collected via more than 12,000 in-market new-vehicle shoppers who do their research at the Kelley Blue Book website. Award categories are calculated among luxury, non-luxury and truck shoppers.
"Building familiarity and loyalty among car shoppers has never been more important to automakers, especially as the market is flooded with all-new and redesigned models competing for market share," said Hwei-Lin Oetken, director of strategic insights for Kelley Blue Book. "Compelling product and marketing communications continue to influence purchase consideration. This year's winners have attracted car shoppers based on many attributes that are important to consumers and motivate them toward their ultimate purchase decision."
Honda is this year's Best Overall Brand for the second consecutive year, achieving the highest average score across all ratings of non-luxury models. Lexus is the Best Overall Luxury Brand for the fourth year in a row, achieving the highest average score across all ratings of luxury models. Toyota dethroned Ford and wins its second Best Overall Truck Brand award.
New to the winners' circle for 2019 are Acura (Best Value Luxury Brand), Porsche (Best Car Styling Luxury Brand), and Dodge (Best Car Styling Brand).
2019 Brand Image Award Winners
|Honda||Best Overall Brand|
|Subaru||Most Trusted Brand|
|Honda||Best Value Brand|
|Honda||Most Refined Brand|
|Mazda||Best Performance Brand|
|Dodge||Best Car Styling Brand|
|Toyota||Best Overall Truck Brand|
|Lexus||Best Overall Luxury Brand|
|Lexus||Most Trusted Luxury Brand|
|Acura||Best Value Luxury Brand|
|Mercedes-Benz||Most Refined Luxury Brand|
|Porsche||Best Performance Luxury Brand|
|Porsche||Best Car Styling Luxury Brand|