This Wednesday CNN, Heineken, Sotheby’s, Oppenheimer and the Washington Post to Analyze How Data Analytics Drives Content and Commerce
The Portada Data and Content Marketing Forum this Wednesday April 3 in New York City is a great opportunity for brand, agency and media executives to learn directly from the experts how data and content are being leveraged for increasing ROI. A star-studded list of speakers, which includes CNN's Robin Garfield, Heineken's Belen Pamukoff, Sotheby’s International Realty's John Passerini, Leonor Palao, AVP, Brand and Advertising at Oppenheimer Funds and the Washington Post's Annie Granatstein will dive deep into how data analytics drive content strategies and ultimately content influences commerce.
If you are looking for fresh insights into how data and content are driving advertising and e-commerce, get your tickets now for the Portada Data and Content Marketing Forum which will take place in New York City at the Cachet Boutique Hotel on April 3.
The event includes a special breakfast panel courtesy of CNN en Español as well as time set aside for valuable networking.
Here's what you can't miss:
CREATING MEANINGFUL CONNECTIONS WITH AFFLUENT CONSUMERS
John Passerini, Global VP Interactive Marketing, Sotheby's International Realty
John Passerini is on a roll, and Sotheby’s International Realty is reaping the benefits of his “digital first” approach
to the venerable firm’s marketing, raising the bar in the industry and connecting with consumers in new
and highly personalized ways. How is he leveraging AR and video to create content that builds market loyalty even before a customer makes a purchase? How can a company's own AR application be used to drive sales? What approaches and decisions are driving Sotheby's digital success?
HOW DATA AND CONTENT CONTINUE TO FUEL THE EVOLVING WORLD OF ADVERTISING
Join a highly informative and insightful discussion of how data and content are joined to produce a higher return on investment for brand marketers. Hear valuable experiences from both sides of the marketing coin: media and brand strategists. as well as agency
Moderator, Guillermo Arduino, CNN Anchor and Correspondent for Encuentro, CNN en Español
Robin Garfield, SVP, Research & Scheduling, CNN
LaToya Christian, Managing Partner Marketing Strategy and Analytics, GroupM
Belem Pamukoff, Heineken Brand Director, Tecate & Tecate Light
DRIVING CONTENT WITH DATA AND AI
AI is sweeping the marketing and customer communications landscape by storm. Leonor Palao, AVP, Brand and Advertising at Oppenheimer Funds and Annie Granatstein, Head of WP BrandStudio, The Washington Post will reveal how Oppenheimer Funds and the Washington Post partner to leverage data and ensure that native content is served within contextually relevant content served up by WAPO.. Hear how these brand and tech innovators answer questions about the role of AI, how brands who do not use first party data or a DMP can profit from a partnership with a publisher and more….
Leonor Palao, AVP, Brand and Advertising at Oppenheimer Funds
Annie Granatstein, Head of WP BrandStudio
CONTENT PREFERENCES OF SPANISH-SPEAKING CARIBBEAN CONSUMERS IN THE U.S.
What are the best-in-class content passion points being used to reach the more than 8 million Puerto Rican, Dominican and Cuban consumers on the US mainland? How are brands successfully marketing to this important part of the Hispanic population? Hear all the answers from Augusto Romano, CEO of
DIGO Hispanic Media who will be interviewed by Edwina Morales, Group Media Director Multicultural at Horizon Media.
CONTENIDO EN ESPAÑOL
Juan Carlos Samper, CEO, We Are Content
Get ready to hear insights and leading-edge tips on Spanish-language content marketing in the United States from Juan Carlos Samper, the CEO of We Are Content. We Are Content is a site where agencies and brands can connect with thousands of providers of content strategy marketing including video and animation, photography, audio, music, design, translation and copy.
CASE STUDY: A CONTENT DISRUPTOR
INQMC is a rapidly growing e-commerce business leveraging content to build market share in the fintech sector. CEO Marcelo Rodriguez will explain how INQMC, a digital financial advisor and digital financial platform, is using content strategy and technology to connect under capitalized Hispanic businesses with small-business lenders. Rodriguez will pull the curtain back on the techniques and insights INQMC’s is deploying to grow its brand and customers’ loyalty. “As Hispanic entrepreneurs in the US, we saw thriving businesses unable to grow because of their lack of financial knowledge and access to capital.”
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