The Week in Soccer Marketing

A summary of the most exciting news in soccer marketing. If you're trying to keep up, consider this your one-stop shop.

  • DeloitteDeloitte has published its 22nd annual edition of the Football Money League. According to the consulting company, Real Madrid was the world’s highest-earning soccer club during the 2017/18 season, with a total of US$852.8 million. This represents an increase of 6% in comparison with last year’s statistics. In second place comes Barcelona with US$784.2 million, followed by Manchester United, who sit third in the list, with US$756.5 million. In total, the 20 top-earning clubs worldwide generated a record figure of US$9.4 billion.

 

  • Facebook has had quite a success with its Uefa Champions League group stage coverage. More than 8.8 million people in Latin American countries have engaged with the social media platform, according to a report by MktEsportivo. The content posted on the social platform has generated 1.3 million comments, as well as a further 10 million reactions.

Subscribe to Portada daily Sports Marketing Updates!

  •  FloSportsFloSports has locked the exclusive English-language broadcast rights in the US of Concacaf’s new Nations League international tournament. The multi-year agreement will see FloFC provide live coverage of the competition’s qualifying and knockout rounds through 2022. The rights package also includes on-demand content.
    “This a landmark deal for FloSports as we continue to expand our soccer coverage,” stated FloSports co-founder Mark Floreani. “The CONCACAF region represents some of the most competitive teams and players, and we’re thrilled to give fans access to these world-class games.”

The Portada Brand-Sports Summit in Los Angeles on March 15, 2019 (Hotel Loews Santa Monica) will provide a unique setting for brand marketers to learn about the opportunities sports and soccer content offers to engage consumers in the U.S. and Latin America.

  • Real Madrid C.F.⚽Real Madrid TV is coming back, with Javier Baena, previously an audiovisual assistant at La Liga, to oversee the commercial aspect of the project. The club will try to commercialize individual content or programming to international broadcasters or other media organizations, including brands.

 

  • Telemundo Deportes has revealed some details of its 2019 Copa America coverage plans. The broadcasting network will present all 26 matches live in Spanish on Telemundo, Universo, and Telemundo Deportes’ app and digital platforms. The will take place in Brazil from June 14-July 7.

Ximena Cassab @xcassab

Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.

MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.