Nielsen Weekly Social Ratings: While NBA Fans Interact More on Instagram, Twitter Is the Go-To Spot for NFL Followers

We are looking at Nielsen's social content ratings of the week of January 14-20 in order to get a good sense of which social platforms are the best tool for viewers to engage with their favorite programming.

 

This week, Nielsen's Social Ratings show that Instagram was the clear winner of TV-programming-related social media with 24.1 million (61%) interactions, while Twitter received 13.4 million and Facebook was last with 1.9 million. Here we extract a few insights from Nielsen's data in order to get a good sense of which broadcasters and programs generate more engagement, and will try to find out whether there is a relationship between topics and social media.

 

WEEKLY TOP TEN SERIES AND SPECIALS

January 14-20, 2019

[Source: Nielsen]

Key Insights

  • Out of the total of interactions on the top ten spots, 24% (9.5 million posts) were related to a TV episode or special.
  • Facebook had 429,000 interactions, way behind Twitter, which received 1.9 million.
  • However, none of those two could match Instagram, which got 7.2 million posts, or 75% of the posts.
  • The top two spots were taken over by USA Network and WWE. Combined, both events generated almost half (43%) of the interactions.
  • Instagram won by a landslide on almost all the events, except for The Bachelor, which got more interactions on Twitter.

 

WEEKLY TOP TEN SPORTS EVENTS

January 14-20, 2019

[Source: Nielsen]

Key Insights

  • Over 30 million interactions, or 76% of the total of the three top ten rankings provided by Nielsen related to TV episodes or special events, were about sports.
  • From these, 1.5 million interactions were posted on Facebook (only 5%).
  • Twitter received 11.5 million related to sports events, or (38%).
  • About 56% (16.9 million) posts were made on Instagram, making it the unanimous winning platform in the sports category.
  • NFL events took the first two spots (57% of sports interactions), with the Patriots vs Chiefs match generating a third of all the interactions with sports events of the week.
  • The remaining 43% of posts were related to basketball events; spots 3 to 9 were NBA matches, and spot 10 was a College Basketball match.
  • Instagram was the top platform for NBA fans, but Twitter is still the winner for NFL followers.

 

WEEKLY TOP TEN TV TALENT

January 14-20, 2019

[Source: Nielsen]

Key Insights

  • According to Nielsen's data, 2.1 million viewers engaged with the top ten posts sent directly from social media accounts owned or affiliated with TV programming.
  • For the top 10 spots, Facebook received 16,000 engagements, Twitter got 431,000, and Instagram came out on top with 1.6 million.
  • The relationship between top series and top TV talents is rather close, especially in the case of America's Got Talent's Terry Crews. Even though Ellen's Game of Games is on the 10th spot of the former list, she was the second most popular TV talent of the week.

 

Cover photo created by rawpixel.com - www.freepik.com


Janet Grynberg @grynberg_janet

Janet has worked as editor and translator since 2013. After graduating with honors when receiving her Bachelor's Degree in English literature, she began working as a book reviewer for Expansión, the leading business magazine in Mexico. She has also worked as editor of young adult literature for publishing houses like Planeta and Penguin, and she's the author of a book of short stories. She's in the process of getting her MA in English at McGill University. Her interests include arts, good food, and her 8 pets.

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