SALES LEADS LATAM: Coca-Cola Brazil, Chevron, Air France-KLM…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Under its Leão brand, Coca-Cola Brazil has launched a range of yerba maté pods it says will meet Brazilian demand for practical and convenient healthy drinks. The capsules offer consumers a more convenient and practical way to prepare tea, according to the manufacturer. Compatible with Nespresso machines, the pods are available in three flavors: original yerba maté; blackberry, blueberry and vanilla; and passionfruit, orange and ginger. Leão said it sources the yerba maté from producers in southern Brazil while the herbs used in the Leão Senses range are imported mainly from Europe and Asia.Coca-Cola Brazil is the country’s biggest soft drink manufacturer, operating in nine segments: water, coffee, teas, soft drinks, nectars, juices, dairy products, sports drinks and vegetable drinks.Its portfolio includes 213 products, including regular, zero-calorie and low-calorie variations.Leão’s portfolio of brands includes the Leão tea and coffee range, Del Valle, Chimarrão Pampas and Powerade.
Energy company Chevron has put its global media planning and buying business in review. WPP has been the brand´s incumbent for 16 years. Two unnamed competitors will be pitching against the incumbent, aacording to a party close to the review . WPP currently handles global media for three of the world’s four largest fossil fuel companies, according to Adweek. The latter review resulted in the formation of dedicated unit Team Energy, which consists of Ogilvy, Grey, VML, Mindshare, Essence, SocialLabs and Landor.
- Air France-KLM
Air France - KLM recently announced that LINKS Travel Trade, Marketing & Public Relations, a global communications agency specializing in the Tourism and Travel sector, has been named as the airline group’s agency of record (AOR). With deep knowledge in the Latin American and Caribbean markets, LINKS will develop Air France - KLM ‘s communications strategy specifically for the Mexico market beginning January 2019.LINKS Travel Trade, Marketing & Public Relations is headquartered in Miami with additional offices throughout Latin America, the Caribbean and the United States in Argentina, Brazil, Colombia, Dominican Republic, Los Angeles, México, New York, Panamá and Perú.
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Low-cost transatlantic carrier Norwegian plans to introduce free onboard Wi-Fi and new flights in Mexico and South America. The new Wi-Fi will be available on the airline’s Boeing 787-9 Dreamliner and 737 MAX aircraft, with the first Wi-Fi-enabled Dreamliner having been delivered December 18, 2018. Norwegian said that more than 50 percent of its Dreamliner fleet would offer in-flight connectivity by 2020.This exclusive, invite-only event focused on the luxury travel market brings together world-class travel agency owners and managers with the most opulent, luxury suppliers to cultivate collaboration, share insights, and help carve a path into the future of luxury travel.
- Copa Airlines
Copa Airlines is to further expand its network in South America with a new non-stop flight connecting Suriname with its Panama City hub.The carrier will initially operate the route to Johan Adolf Pengel International Airport in Paramaribo, the capital of Suriname, twice a week on Wednesdays and Saturdays from 10 July 2019, using Boeing 737-700 aircraft.Copa Airlines currently has an average of 350 daily flights through its hub at Tocumen International Airport in Panama City, connecting more than 80 cities in 32 countries.Confirmation of Copa Airlines’ new route to Suriname comes just weeks after the airline finalized a three-way joint business agreement with US carrier United Airlines and Avianca of Colombia on US-Latin America routes.
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