CHANGING PLACES LATAM: Mariano Defelipe, Ezequiel Fonseca Zas, Lucas Arechaga…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)

Mariano Defelipe is Publicis Groupe Argentina new Integrated Business Director.






Viacom International Media Networks (VIMN) –Americas has named Ezequiel Fonseca Zas SVP, Emerging Business. He will oversee all digital strategies, products and revenues across the portfolio of brands and markets and will continue leading the multiplatform strategy, product development, games & TVE products, digital ad sales planning, direct-to-consumer business development and operations for the all VIACOM Americas digital portfolio.




Lucas Arechaga has been appointed Programming Strategy & Operations Director Cartoon Network LATAM for Turner Latin America.









Marc Schader is the new Global Chief Client Officer for Havas Group Media.








Hogarth Worldwide, a WPP company and internationally-known marketing implementation agency, has established a new operation in Miami focused on the Latin American market. Hogarth’s Miami operation will be led by Mauro Baz, who joined Hogarth in 2011.






Lucia Diz has been appointed Digital Media Planner for MediaCom Argentina.







Chris Hirst has been appointed CEO for the Havas Creative global network.





Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.