SALES LEADS: Walker & Company Brands, Fiat Chrysler Automobiles, Benjamin Moore…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

  • Walker & Company Brands/ P&G

Walker & Company Brands, the company that makes health and beauty simple for people of color, announced that it will join the Procter & Gamble Company family of brands to better serve consumers of color around the world. Both companies will come together to better serve multicultural consumers.Founded in 2013, Walker & Company Brands has spent the last five years developing products and services tailored for people of color. It brings with it well-respected, high performance brands, including Bevel, a comprehensive grooming experience designed for the specific needs of men with coarse or curly hair, and FORM Beauty, a premium hair care collection developed to meet the unique needs of the increasing number of women with textured hair.Walker & Company Brands will operate as a separate and wholly-owned subsidiary of P&G, continuing to be led by CEO and Founder Tristan Walker.The merger will grow P&G’s multicultural business and accelerate growth for Walker & Company’s existing brands, as well fuel the development of additional products designed for the specific needs of people of color.

 

  • Fiat Chrysler Automobiles

Fiat Chrysler Automobiles has awarded its´most important global market to Publicis Groupe’s Starcom, following a six-month review, Adweek has reported.The assignment includes media buying and planning for all of Fiat Chrysler’s brands, which include Jeep, Chrysler, Dodge and Ram.The IPG network has handled U.S. media buying and planning for Fiat Chrysler since December 2009, when it won the account away from Omnicom’s PHD.Fiat Chrysler spent US$970 million on paid media in the U.S. last year and US$444 million during the first half of 2018, according to the latest numbers from Kantar Media. This total accounts for all brands including Chrysler, Jeep, Fiat, and Ram, but does not include dealer totals.

 

 

  • Benjamin Moore

Paint brand Benjamin Moore, owned by Berkshire Hathaway, has appointed Fig and Horizon Media as its agencies of record for creative and media, respectively. The appointment follows a review. The agencies will jointly be handling strategy, creative, production, media planning and buying, activation, social and community management for the company. The Martin Agency was the creative and media incumbent since 2013. Benjamin Moore spent US$35.5 million on measured media in the U.S. in 2017 and US$18.2 million during the first half of 2018, according to Kantar Media.

 

 

 

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  • Randalls

The Randalls at North Fry and Morton roads in Katy will close and be sold to El Rancho Supermercado, a fast-growing Hispanic grocery chain that entered the Houston market earlier this year. Randalls, locally based but now a subsidiary of national supermarket company Albertsons, will have just one store in Katy after closing its 1525 South Mason location in 2017 and its 3050 North Fry location this year. The chain will continue to operate its Katy location at 525 South Fry. In 2017, Albertsons Companies, one of the nation's largest grocery retailers, announced an investment in El Rancho Supermercado.

 

 

  • Valeritas, Inc.

Valeritas, a commercial-stage medical technology company, has appointed agency Deutsch for the medical tech brand's wearable insulin delivery device V-Go.Deutsch will handle all creative, media, and data analytics for the product's direct-to-consumer efforts. Their first campaign will launch in the first half of 2019 in select U.S. metropolitan markets.

 

 

 

 


Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.

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