SALES LEADS LATAM: Lactalis, Luxottica, P&G…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis. Zenith has been appointed Master Agency Partner, commanding 75% of Lactalis’ markets.The win sees Zenith retain all its existing markets in EMEA, APAC and Lat Am and take on 11 new ones, including Canada, UK and USA. Lactalis is a global leader within the dairy industry, with leading local dairy brands in each of its markets. The group is the number one cheese manufacturer in the world and the European leader in milk consumption, butter and cream.As Master Agency Partner, Zenith will have lead media communications responsibility, with global coordination run from Zenith’s HQ in London. Zenith will now work with Lactalis both centrally and locally to deliver against the company’s growth targets.
Milan-based eyewear brand Luxottica has awarded its global media account to Zenith, following a competitive pitch.The business was previously held by OMD, which won the global account in 2012. Luxottica owns brands including Ray-Ban and Oakley, as well as making frames for the likes of Chanel, Prada, Giorgio Armani, Burberry, Versace and Dolce & Gabbana.
- Viva Air Group
Boxever, the market-leading personalisation platform, announced its partnership with Viva Air, Latin America’s leading low-cost airline will use Boxever’s Customer Data Platform and next-generation decisioning engine to help centralise its data and drive personalised experiences for its customers.The partnership comes at a time of growth and expansion for Viva Air. The airline has been in business for six years, transporting more than 16.8 million customers across Colombia and Peru. Recently the low-cost carrier opened the first innovation laboratory in the aviation and tourism sector in Latin America - Viva Air Labs which is dedicated to advancing aviation technology through partnerships with universities, government entities and local tech companies.
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Procter & Gamble (P&G) has completed its acquisition of Merck KGaA’s Consumer Health business, in a move to help boost its flagging sales prospects.As part of the US$4.2 billion deal, Merck KGaA’s Consumer Health president & CEO Uta Kemmerich-Keil will join P&G as leader of P&G Personal Healthcare International, an organisation encompassing the newly combined OTC healthcare businesses in Europe, Latin America, and Asia/EMEA. The deal provides the US firm with several faster-growing brands such as Seven Seas and Neurobion, as well as greater exposure in the Latin American and Asian markets.
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