VidaPrimo’s Stephen Brooks Joins Portada’s Council System
12/04/2018
Stephen Brooks, EVP and Managing Director at VidaPrimo, is joining the Portada Brand Star Committee, one of the six units of Portada’s Council System.
December 4, 2018
Amazon Makes Play for Latinos Through Soccer
12/04/2018
As the brand continues to exert its marketing force more and more into sport, the Latino audience will become that much more valuable.
GroupM, Magna Global, Zenith Revise 2019 Ad Forecasts
12/04/2018
Three top ad forecasters have revised their ad investment growth predictions for 2019. While GroupM has downgraded 2018 growth expectations from 4.5% to 4.3%, Magna Global and Zenith estimate global advertising will increase slowly.
The Week in Multicultural Sports Marketing
12/04/2018
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.