Heineken’s Gustavo Guerra Joins Portada’s Council System

We are excited to announce that Gustavo Guerra, Brand Director, Tecate Equity at Heineken USA, is joining the Portada Brand Star Committee, one of the six units of Portada's Council System. The Council System next in-person meeting will be at Portada Los Angeles on March 14 in Los Angeles' Loews Hotel.

Gustavo Guerra currently serves as Tecate Brand Director within HEINEKEN USA. As a key executive, Guerra is responsible for strategic planning, creative content, experiential and public relations. He also leads a successful sponsorship strategy and execution in Boxing under a through-the-line approach that has given industry’s recognition for performing world-class activations.

Guerra joined HUSA after two successful years as the head of marketing of Chivas de Guadalajara, the most popular and important soccer club in Mexico. Prior to that, he served for 10 years as Senior Group Brand Manager at Heineken Mexico.

Guerra is particularly experienced and passionate in Sports Marketing and as a proud Latino living in the US, have full understanding of the Hispanic market.

Welcome Gustavo to the Portada Council System!


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.