The Week in Multicultural Sports Marketing

A summary of the most exciting news in multicultural sports marketing. If you're trying to keep up, consider this your one-stop shop.

  • Combate AmericasCombate Americas will broadcast its second annual Copa Combate one-night MMA tournament on streaming platform DAZN, along with Univision and UDN. The event will feature eight fighters, from eight different countries, battling it out for a $100,000 grand prize, at Save Mart Center in Fresno on Dec. 7.

 

  • In 2019 four NFL regular season games will be played in London, adding one more week to the three that are being played there this year. Two games will be played at Wembley, and two more at Tottenham Hotspur’s new stadium.

Subscribe to Portada daily Sports Marketing Updates!

  • WalmartEsports Arena and Walmart have locked a deal to expand the esports facility operator’s reach to five new locations, around Roseville, California; Spokane Valley, Washington; and Colorado Springs. Each location will hold league nights during weekdays and tournaments on weekends. In addition, Walmart.com will become the exclusive online retailer for Esports Arena’s new OVERPOWERED line of gaming PCs. According to hispanicgamers.com Hispanic gamers buy and rent video games more often than Non-Hispanics.

 

  • The Raider’s future stadium in Las Vegas has signed its first founding partnership with gaming firm Caesars Entertainment in a15-year agreement. Caesars also holds sponsorship deals with the National Basketball Association’s (NBA) Philadelphia 76ers and the National Hockey League’s (NHL) New Jersey Devils.

Ximena Cassab @xcassab

Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.