The Week in Soccer Marketing
A summary of the most exciting news in soccer marketing. If you're trying to keep up, consider this your one-stop shop.
- Due to resistance from UEFA and European clubs, FIFA is putting its plans to launch a Club World Cup and Global Nations League on hold. Now, a cohort will look into tournament options before reporting back to the FIFA Council when they meet in March next year in Miami.
- Mediapro’s naming rights to Barcelona’s Nou Camp stadium have been rejected. The €300 million bid seems to have broken down over a demand from the La Liga reigning champions that Mediapro were to withdraw a lawsuit filed against Sandro Rosell, the club’s former president.
- Telemundo Deportes will start its of FIFA Women’s World Cup France 2019 coverage on Dec. 8 with an exclusive, Spanish-language broadcast of the Final Draw on Telemundo and Universo. Andres Cantor will lead the coverage from Paris with Carlota Vizmanos also reporting from the site and Miguel Gurwitz, Ana Jurka, Copan Alvarez, and guests commentators live from Telemundo Center in Miami.
- The Canadian soccer team Montreal Impact announced a new long-term agreement with BMO Financial Group, with the team's jerseys to retain the BMO sponsorship. "We are both excited and feverish to continue what we have already started with BMO," said Montreal Impact president Joey Saputo in a team statement. "For us, this is a historic deal, because our club can always count on the unconditional support of a prestigious partner for the years to come.” BMO has been a presenting partner with the Impact since 2012.
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- Fifa is betting on female soccer by doubling the prize money available at the 2019 Women’s World Cup. The US$30 million will be split between the 24 teams taking part at next year's tournament in France. In addition, clubs will receive financial rewards for the participation of their players in the competition for the first time.
- The Inter Milan has finally decided to create its first women’s team by acquiring the naming rights to the ASD Femminile Inter Milano soccer club. Through the acquisition, the team will officially take on Inter’s name following a deal approved by new Italian Football Association (FIGC) president Gabriele Gravina, who was elected earlier this week. “This is a vital step for the club and one that strengthens an increasingly complete sporting area which has clear plans and a concrete vision for the future,” stated Alessandro Antonello, Inter CEO.
- This year’s MLS regular season attendance showed an average decline for the first time in five years. According to SportsBusiness Daily, MLS’s average attendance throughout the 2018 regular season stood at 21,873 – marking a 1.1 percent decrease. Among the declination, factors are Columbus Crew’s potential relocation to Texas, which saw the league’s most drastic decrease in attendance with a 19.4 percent drop compared to 2017.
Ximena Cassab @xcassab
Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.