The Week in Multicultural Sports Marketing

A summary of the most exciting news in multicultural sports marketing. If you're trying to keep up, consider this your one-stop shop.

  • DAZNPerform Grouphas become DAZN Group and consolidated into two distinct brands: DAZN and Perform Content. DAZN will be the consumer-facing division, including DAZN itself, the world’s first dedicated live and on-demand sports streaming service, and some of the largest sports websites in the world. Perform Content will be charged with the group’s B2B activities. While each brand will have their own governance and leadership, they will both report into one board, chaired by John Skipper.

 

  • Combate Americasand Facebook locked a content agreement in Spanish for worldwide access excluding the United States and Canada for the live broadcast of the second season on the platform. This agreement covers the live transmission through Facebook Live of all events of the second season of Combate Americas activities.

Subscribe to Portada daily Sports Marketing Updates!<

  • https://pbs.twimg.com/profile_images/1043168084565970946/Mo-p2qK3_400x400.jpgThe Houston Rockets have locked a new partnership with cryptocurrency and Bitcoin mining company AntPool. The sponsorship deal will last throughout the 2018/19 season. As part of the partnership agreement, there will be an AntPool exhibition at the Rockets’ home, the Toyota Center, in January 2019.

 

  • Fox Sports Latin America will launch its OTT service, Fox Sports Premium, in Mexico and Central America in 2019. The video-on-demand streaming platform, being made available to existing subscribers, will join the network’s channel portfolio on January 1st, showing exclusive coverage of the top soccer leagues as well as content from Formula One and the UFC.

 

  • Nascar has announced that Steve Phelps will become its new president, effective October 1st, after Brent Dewar, currently chief operating officer, decided to step down. Dewar will remain with the company through the end of the 2018 racing season, transitioning to a senior consulting and advisory role in 2019.

Ximena Cassab @xcassab

Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.