Mastercard´s Lorena Holguin Joins Portada’s Council System

We are excited to announce that Lorena Holguin, Sponsorship Director Latin America & Caribbean at MasterCard, is joining the Portada Sports Marketing Board, one of the seven units of Portada's Council System. The Council System next in-person meeting will be at Portada New York on September 25 in New York City's Yotel.

Lorena Holguin has a vast brand building experience in both consumer and financial services marketing. For 24 years’ she has gained regional and international experience in building business in both developed and developing countries via product/service innovations, market prioritization and portfolio management. Prior to Mastercard, Holguin was Regional Marketing Director at American Express. Born and raised in Mexico City, Holguin has been living in Miami for 18 years.

Welcome Lorena to the Portada Council System!


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.