The Week in Soccer Marketing
A summary of the most exciting news in soccer marketing. If you're trying to keep up, consider this your one-stop shop.
- Scottish Professional Football League (SPFL) signed a new agreement with marketing agency Infront. The deal comes after SPFL terminated its agreement with MP & Silva after the agency failed to make a series of payments to the league. The new partnership with Infront covers the international media rights for Scotland’s top four domestic soccer leagues, as well as the Irn Bru Cup and Betfred Cup knockout competitions.
- BeIN Sports and MediaPro have come together to cover Italian Serie A rights in Spain. Financial details of the deal have not been disclosed, but it will see Mediapro showing one Serie A match per week via digital-terrestrial broadcaster Gol, while BeIN Sports broadcasts two live matches from the Italian league per week through its over-the-top service BeIN Connect.
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- English soccer team Chelsea has entered a long-term partnership with US-based online retailer Fanatics, which will operate the club’s online store to improve the digital shopping experience. In addition, Chelsea will be able to use Fanatics’ network of domestic and international distribution centers. “Chelsea supporters all over the world will benefit from the digital-first focus of the relationship, enjoying a fantastic service across a broad range of club products,” stated Chris Townsend, Chelsea’s commercial director.
- AS Roma has agreed on a collaboration with Warner Bros. for the 2018/19 season. The deal will see the team participating in a number of projects, initiatives, and events. The first collaboration is a promotional video ahead of next month’s release of Venom, starring Tom Hardy. The video includes the participation of Kostas Manolas, Justin Kluivert, Antonio Mirante and captain Daniele De Rossi, and ends with a cameo from club legend Francesco Totti.
- Telefonica has ended its partnerships with FC Barcelona and Real Madrid, as well as Spain’s national team. The termination responds to a change in strategy from Telefonica, which recently secured the Spanish broadcast rights for the Uefa Champions League and Europa League, as well as Spanish soccer’s top tier, La Liga.