The Week in Soccer Marketing

A summary of the most exciting news in soccer marketing. If you're trying to keep up, consider this your one-stop shop.

  • Heineken USCOPA90 and Heineken USA started a film collaboration with The Players’ Tribune. The  two-part original film series takes NY Knicks’ Tim Hardaway Jr on “a day-long journey exploring fan culture and match-day experiences at the Real Madrid vs AS Roma ICC game in New York.” Throughout the season, HEINEKEN USA is sponsoring COPA90’s flagship show, Walk Talk Football, hosted by Pearce. This sponsorship also includes the MLS season preview and episodes across Heineken Rivalry Week.

 

  • Univision exec Boris Gartner has been named CEO of LaLiga North America, a joint venture of the league and the sports marketing group Relevant. Gartner will be in charge of finding new media outlets for coverage of LaLiga games and to promote league’s players.

Also, read Beyond Friendly; La Liga Takes a Bold Next Step for the Business of American Soccer

  • MLS and Twitter unveiled a new Tweet Cam, as part of MLS Heineken Rivalry Week. The Twitter powered camera is part of a social campaign and allowed fans the ability to get a glimpse of the action from the northeast corner of the arena.

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  • The Italian Football Federation (FIGC) has given its approval for Serie A teams to have a sleeve sponsor on their jerseys. The move means that in addition to a front-of-shirt and back-of-shirt sponsor, Italian clubs will be permitted to sell a space of 100cm2 on the left sleeve of their shirts, although it has not yet been confirmed when the new inventory will open up to brands.

Ximena Cassab @xcassab

Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.

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