Consumer Insights Roundup: 87% of Shoppers Begin Product Searches Online, 52% of U.S. Teens Cut Back on Mobile Phone Use
What: A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Why it matters: If you're trying to keep up with the latest happenings, this is your one-stop shop.
- According to new research from Salesforce and Publicis.Sapient, 87% of U.S. shoppers begin product searches on digital channels, up from 71% last year. While 46% of shoppers say that they prefer to buy in a physical location, 35% prefer buying via laptops and 18% prefer buying via mobile phones. In addition, 71% of shoppers say they use mobile devices in stores, up from 62% in 2017.
- In a new study from Sprout Social, 81% of U.S. consumers surveyed said brands must be transparent on social media. By comparison, only 71% said that they themselves had a responsibility to be transparent. Celebrities got an even bigger pass, with just 57% of respondents holding them to that standard of behavior.
- Some 52% of U.S. teens report taking steps to cut back on their mobile phone use, and similar shares have tried to limit their use of social media (57%) or video games (58%), a new Pew Research Center survey finds.
- According to Horowitz Research’s FOCUS Black: The Media Landscape 2018 report, U.S. Black TV content viewers watch an average of 6.9 hours of TV a day—higher than any other group—and nearly six in ten (58%) Black pay TV subscribers report subscribing to premium channels. Also, two thirds (65%) of Black streamers say they feel they are watching more TV content than about five years ago.
- A new study by Synchrony revealed that 67% of U.S. consumers have downloaded a retailer’s app this year, and more than half of those did so specifically for a coupon or discount offer. Nearly half of consumers that have downloaded a retailer’s app use it for purchases.
Janet Grynberg @grynberg_janet
Janet has worked as editor and translator since 2013. After graduating with honors when receiving her Bachelor's Degree in English literature, she began working as a book reviewer for Expansión, the leading business magazine in Mexico. She has also worked as editor of young adult literature for publishing houses like Planeta and Penguin, and she's the author of a book of short stories. She's in the process of getting her MA in English at McGill University. Her interests include arts, good food, and her 8 pets.