SALES LEADS: LVMH, Northwestern Mutual, McDonald’s…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

  • LVMH

Dentsu Aegis Network has been appointed french luxury goods company LVMH´s media agency of record in North America. Havas Media was the incumbent agency since 2009. LVMH Moët Hennessy • Louis Vuitton, also known as LVMH, spends about US$400 million on measured media in the U.S. according to Kantar Media. LVMH´s brands include Louis Vuitton, Hennessy, Bulgari, TAG Heuer and Marc Jacobs. Manny González, Senior Director, Multicultural at Moet Hennessy USA is a member of Portada´s Brand Star Committee.

 

 

 

  • Northwestern Mutual 

Milwaukee-based Northwestern Mutual has appointed Horizon Next, Horizon Media´s marketing arm, as its agency of record following a review.Publicis-owned Spark Foundry, the incumbent media AOR, declined to defend the account. Northwestern Mutual spent US$52.9 million on measured media in the U.S. in the first six months of 2018 after spending US$68.6 million in all of 2017 and US$41.5 million in the first half of last year, according to Kantar Media.

 

 

 

  • McDonald's

McDonald's announced that the company and its franchisees are investing approximately US$186 million in Florida throughout 2018 and 2019 on the construction and modernization of 240 McDonald's restaurants, transforming the customer experience inside and outside the restaurant. In total, McDonald's and franchisees are investing US$6 billion to modernize most U.S. restaurants by 2020, including most restaurants in Florida.In addition to the investments to modernize the restaurant, McDonald's has also introduced McDelivery with Uber Eats at more than 5,000 US restaurants.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Lobo City Mex

Lobo's City Mex Market Convenience Store is expanding into its new location in Lincoln, Nebraska. The old location will become offices for the business.The new market will be a larger version of the shop, housing ethnic foods and produce from Latin America -- while also offering check cashing and transferring options. The surrounding neighborhood is more than 13 percent Hispanic alone. That's why Lobo Mex has diverse drinks, food and products from places like Mexico, Honduras, El Salvador, Chile, Puerto Rico and Argentina.

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.


Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.

MORE FROM PORTADA

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.



Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.