The Week in Soccer Marketing

A summary of the most exciting news in soccer marketing. If you're trying to keep up, consider this your one-stop shop.

  • Premier LeagueBeIN Sports has locked a multi-year Premier League media rights deal that secures exclusive coverage in the Middle East and North Africa (MENA) until the end of the 2021/22 season. Fans in MENA will be able to watch all 380 games per season exclusively live on BeIN.

 

  • Manchester City announced a multi-year global partnership with deodorant brand Rexona (owned by Unilever). The deal sees Rexona become City’s official personal care partner and also includes their sister Major League Soccer (MLS) club, New York City FC. Financial terms of the agreement have not been disclosed. As well as Rexona, Unilever will use the partnership to promote its Sure and Degree brands - the trade names for Rexona in the UK and US respectively - in certain markets.

Tom Glick, Chief Commercial Officer at City Football Club, will be a speaker in our upcoming Portada NY conference. Sign up here.

  • Spanish soccer league, La Liga, has confirmed a landmark rights deal with Facebook that will allow fans in the Indian subcontinent to watch every game for free on the social media network for the next three years. The games will be available to viewers in India, Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Sri Lanka and Pakistan. The financial terms have not been released.

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  • Univision Deportes begins its tenure as the official Spanish-language broadcaster of UEFA this month, beginning with the play-off round on August 21-22 and 28-29, Univision Deportes will carry 137 Champions League matches live across its platforms.

Ximena Cassab @xcassab

Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.

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