Carlos Leal, Marketing Director at Rappi, to Lead an App-Marketing Workshop at Portada Mexico

What: Carlos Leal, Marketing Director at Rappi and member of the Portada Brand Star Committee, will lead a Workshop on App-Marketing at Portada Mexico on October 17.
Why it matters: Colombian startup Rappi has gained important ground in the business of delivery apps. Carlos Leal will share his expertise in app-marketing with Portada Mexico attendees.

For the opportunity to network with Carlos Leal and all the other Portada Mexico attendees, register here!

Rappi is the only Latin American app that has received support from Sillicon Valley investors like Y Combinator and Sequoia Capital, that have funded Airbnb, Apple and Youtube.

In less than two years, Rappi has more than a million users in Colombia and Mexico. The application, which is meant to be a sort of personal assistant that is available 24 hours a day, is solving the needs of today's world and today's consumers.

Carlos Leal is the head of all marketing operations for Rappi, and he will be joining the list of brilliant speakers that will take the Portada Mexico stage on October 17. Leal is a bilingual business manager and corporate professional with a Master's in Strategic Marketing and experience in management, marketing and commercial teams in FMCG and Pharma companies.

Carlos Leal has experience in business strategy and management, marketing, digital marketing, branding, trade marketing, shopper marketing, product development and new product introduction, as well as experience in marketing strategies designed to increase brand equity, channel development, and profitability. He has been part of the Effie Awards jury in Colombia four times and once in Latin America.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.