Wells Fargo’s Xochitl León Joins Portada’s Council System

We are excited to announce that Xochitl León, Hispanic Segment Strategy Leader at WellsFargo, is joining the Portada Brand Star Committee, one of the seven units of Portada's Council System. The Council System next in-person meetings will be for the occasion of Portada New York on September 25 in New York City's Yotel.

 

León's career has focused on business and marketing to multicultural communities in the financial services industry.  Prior to joining Wells Fargo, León worked on market research and economic forecasting at Standard & Poor’s DRI and CB Richard Ellis for Latin American economies and commercial real estate, respectively.

Understanding the Financial Needs of  Hispanics

As head of the Hispanic Segment Strategy at Wells Fargo, Xochitl León is helping Wells Fargo understand the financial needs of the Hispanic community to drive market share, revenue growth and brand preference for the corporation.  

Welcome Xochitl to the Portada Council System!


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.