Top LatAm Entertainment Sites: 96.7% of Mexican Internet Users Visit YouTube

What: We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in May 2018.
Why it matters: YouTube is the clear winner of the entertainment industry online for Latin Americans, and even more so for Mexicans.

When it comes to entertainment, consumers have a lot to choose from. In May 2018, Latin Americans went to a variety of sites providing not only videos and movies like Youtube and Netflix, but they also spent time looking for music, games, and general entertainment content in sites like MSN and Globo Entretenimiento.

Top 10 Entertainment Sites in Latin America, May 2018

Total Audience, Home and Work, PC/Laptop. Total Unique Visitors (000)
Total Internet: Total Audience 181,779
Entertainment 157,842
1 YouTube 130,230
2 Netflix 29,351
3 Spotify 19,406
4 Webedia Sites 16,541
5 MSN Entertainment 14,728
6 R7 Diversao 13,751
7 Globo Entretenimiento 13,095
8 UOL Entretenimiento 11,245
9 CBS Interactive 10,521
10 iTunes Software (App) 8,013

[Source: comScore]

  • From the total amount of Latin Americans with an internet connection, 86.8% surfed the web looking for entertainment.
  • 82.5% of those users found the entertainment they looked for on YouTube, 3.5% more than the previous month.
  • Netflix was visited by 18.5% of users.
  • 12.2% of users went to Spotify looking for entertainment.
  • Webedia Sites received 10.4% of users.
  • 9.3% of users visited MSN Entertainment. 
  • R7 Diversao received 8.7% of visitors, in similar numbers, Globo Entretenimiento was seen by 8.2% of users.
  • UOL Entretenimiento dropped from the fifth to the eight spot with 7.1%.
  • CBS Interactive received 6.6% of visitors.
  • 5% of visitors went to iTunes Software, exactly the same amount as the previous month.

Top 10 Entertainment Sites in Mexico, March 2018

Total Audience, Home and Work, PC/Laptop, Mobile. Total Unique Visitors (000)
Total Internet: Total Audience 66,070
Entertainment 62,033
1 YouTube 59,996
2 Netflix 15,921
3 Spotify 14,665
4 VEVO 13,589
5 Warner Music 11,444
6 Cinepolis Sites 7,015
7 Comcast NBCUniversal 6,817
8 Azteca Internet 6,417
9 TVNotas 6,272
10 Televisa Entretenimiento 5,988

[Source: comScore]

  • 93% of Mexicans with an internet connection visited entertainment websites in March.
  • For Mexicans, YouTube is the best entertainment option. A staggering 96.7% of internet users visited the website.
  • Netflix moved up two spots with 25.6% of visitors.
  • Spotify dropped to the third position with 23.6% of visits.
  • VEVO remains stable with 21.9% of users.
  • Warner Music received 18.4% of visits.
  • 11.3% of users visited Cinepolis Sites. 
  • 10.9% went to Comcast NBCUniversal, 1.7% more than the previous month.
  • Azteca Internet received 10.3% of visits.
  • TVNOTAS was seen by 10.1% of visitors.
  • Finally, 9.6% of users chose Televisa for entertainment.

Janet Grynberg @grynberg_janet

Janet has worked as editor and translator since 2013. After graduating with honors when receiving her Bachelor's Degree in English literature, she began working as a book reviewer for Expansión, the leading business magazine in Mexico. She has also worked as editor of young adult literature for publishing houses like Planeta and Penguin, and she's the author of a book of short stories. She's in the process of getting her MA in English at McGill University. Her interests include arts, good food, and her 8 pets.


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