SALES LEADS LATAM: Adidas, Hilton, Avis Budget…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Adidas

Mediacom, part of WPP and GroupM agency, has won the Adidas US$300 million media account. The appointment puts an end to agency Carat’s nearly 20-year relationship with the brand. Carat had handled media planning and buying for Adidas in the U.S. and U.K. for 19 years. This is a huge win for MediaCom and its holding company WPP.

 

 

 

 

 

  • Hilton

Hampton by Hilton, Hilton's upper-midscale brand and leader in the category, announced the signing of its second Hampton by Hilton hotelin Argentina – Hampton by Hilton Buenos Aires Parque Leloir. Owned and developed by Romay Desarrollos Inmobiliarios, the 72-room hotel is set to open in 2021 and will form part of the Thays Parque Leloir mixed-use building, featuring two swimming pools, a fitness center, spa, convention center, retail, residences and a variety of dining outlets.Hilton currently has a portfolio of more than 130 hotels and resorts open and welcoming travelers in the Caribbean and Latin America, including three hotels in Argentina. The company has a robust development pipeline of more than 80 hotels throughout the region, including five hotels under construction in Argentina.Hampton by Hilton Buenos Aires Parque Leloir hotel will participate in Hilton Honors, the award-winning guest loyalty program for Hilton's 14 distinct hotel brands. In addition, Hilton has opened its second dual-branded hotel in Mexico under the Hampton by Hilton and Homewood Suites brands.Inversión y Desarrollo de hotels en Mexico developed and owns the dual-branded Hampton by Hilton Monterrey Apodaca and Homewood Suites by Hilton Monterrey Apodaca.The new dual-branded hotel is part of Hilton's expansion across Latin America and the Caribbean with a focus in Mexico. It follows the opening of the 190-room Hilton Garden Inn Mexico City Santa Fe and the 172-room DoubleTree by Hilton Mexico City Santa Fe in February 2018.

 

 

  • Avis Budget

Avis Budget Group, Inc. has selected its Avis and Budget Licensees of the Year for Latin America/the Caribbean. This year's recipients for the region are Avis Peru and Budget Mexico. Each honoree accepted the accolade at a celebratory event held in Hollywood, Fla.The annual Licensee Awards recognize licensee partners that have demonstrated growth in annual financial performance, measured against their respective country's economic conditions, excellence in customer service and alignment with the brand's initiatives."In Latin America and the Caribbean, we primarily operate through licensees so it's imperative that we have best-in-class stewards of our brands," said Joe Ferraro, president, Americas, Avis Budget Group. Avis has been independently owned and operated in Peru for more than 35 years. The honoree also operates the Avis brand in Colombia and Ecuador.Budget has been operating in Mexico for more than 50 years. The honoree also owns and operates several Payless locations in Mexico.

 

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Zamora Company & Monarq Group

Zamora Company and Monarq Group have extended and expanded their three-year distribution partnership in Central America.From the beginning of this month, Monarq is also managing the distribution, sales and marketing of all Zamora brands in the Caribbean.Zamora is a Spain-based wine and spirits producer with core brands including Licor 43, Ramón Bilbao, Martin Miller’s, Lolea, Villa Massa, Mar de Frades and Yellow Rose.Monarq Group was founded in 2006 and is regarded as a leading independent regional import, distribution and marketing company focused on developing alcoholic beverage brands in Latin America, the Caribbean domestic and duty free markets and US duty free.

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.


Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.

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