A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at [email protected].
For prior Sales Leads LatAm editions, click here.
- Revlon
Interpublic´s Initiative has won Revlon‘s global media account following a review, according to people familiar with the matter.Revlon reported US$550 million in global advertising spending last year, including some non-media expenses like agency fees, talent fees, production costs and promotional displays.Mediacom was the global incumbent since 2017 and US incumbent for seven years.
- The Fiat Chrysler Group (FCA)
Fiat Chrysler is planning to invest close to US $ 3.7 Billion in Latin America until 2022, in one of the largest investment plans in the company’s product in the region in recent years. The president of the company for Latin America, Antonio Filosa, told reporters that the group expects to increase sales in the region of 700,000 vehicles this year to 1 million in 2022, with the plan that will focus on the Fiat, Jeep and RAM brands, at a time when rivals such as General Motors, PSA, Honda and Toyota are renewing product lines in Brazil, the largest market in the region. Antonio Filosa, Chief Operating Officer of the Latin America (LATAM) region, said that the FCA has the capacity to produce 1.25 million vehicles a year in Latin America, of which about one million are manufactured in Brazil, where the company has two vehicle factories, one in Betim (MG) and another in Goiana (PE).The value that will be invested in Latin America until 2022, which is part of a global package of US $52.4 billion, 90% should be applied in Brazil, said Filosa. Daniel Avina, Marketing Manager for Chrysler/Jeep Brands at FCA Fiat Chrysler Automobiles is a member of our Brand Star Committee.
- JW Marriott
Ithaca Capital announced that the iconic Bahia Grand Panama Hotel in Panama City, housed in the tallest building in Panama and Central America, is set to become a JW Marriott® hotel.The hotel, which originally opened in 2011, has been operating as an independent property since March 2018. Ithaca Capital, Hotel ToC and Marriott International signed agreements to rebrand the hotel as a JW Marriott, under a long-term management contract with Marriott International.JW Marriott is part of Marriott International’s luxury portfolio. Today, there are more than 80 JW Marriott hotels in over 25 countries and territories.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at [email protected].
- AccorHotels & sbe
AccorHotels and sbe Entertainment Group (“sbe”) have signed a Letter of Intent and entered into exclusive negotiations for AccorHotels to acquire a 50% stake in sbe. AccorHotels will acquire the 50% of sbe’s common equity held in part by Cain International for US$125 million. Sam Nazarian will continue to own the remaining 50% of sbe. In addition, AccorHotels will invest US$194 million in a new preferred debt instrument that will be used to redeem all existing preferred units, also held in part by Cain International. AccorHotels’ total investment in sbe will be US$319 million.Through this investment, sbe will accelerate its international growth with expansion into new markets outside of the US, including priority growth markets in the Middle East and Latin America. sbe’s pipeline includes projects in some of the most important global gateway cities such as Atlanta, Chicago, Washington D.C., Dubai, Rio de Janeiro, Mexico City, Cancun, Tokyo and Los Cabos.By the end of 2018 sbe will operate 25 hotels, comprising 7,498 keys with a majority in North America, 170 award winning restaurants and entertainment venues in global destinations as well as new properties in the Middle East, Asia and Latin America. The transaction is subject to regulatory approvals. It should be completed by July 31, 2018.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at [email protected].
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